1, increasing brand exposure: Inviting stars to participate in activities by jewelry stores can attract more fans and media attention, thus improving brand exposure and popularity.

2. Increase product sales: Celebrity endorsements and recommendations can drive product sales growth, especially in important sales nodes such as Valentine's Day. Inviting celebrities to participate in activities can attract more consumers to shop and buy goods.

3. Create brand image: Inviting influential stars to participate in activities can establish a positive image for the brand and improve brand awareness and loyalty.