The gold sold in Tik Tok is not real. Real gold can't be that cheap. Generally, it is plated with gold or covered with gold. Because the main purpose of Tik Tok live delivery is small profits but quick turnover, and many goods are directly sold by manufacturers.

The so-called copper plating plus 24K gold, the gold content is also pitiful. I believe that many people actually know that the price of gold has a bottom line, but when they meet the emotional promotion activities in the live broadcast and see that their appearance is not much different from gold, they will start to waver and even convince themselves to do the opposite.

These placer gold and bronze gilding are often full of drama, not only printed with 999, but also with certificates, which are more convincing but also well-founded. According to the reporter's unannounced visit, those merchants who sell placer gold often send a real gold sample, and then the same product is appraised 100 times, and there are 100 appraisal certificates.

There are even more reluctant merchants who simply reach a deal with the small appraisal center, even without real gold samples, and directly identify the placer gold jewelry as pure gold. This is not to make people not believe in certificates, but to believe in certificates of big institutions and authorities. For example, the National Gold, Silver and Products Quality Supervision and Inspection Center.

There is no right or wrong in placer gold jewelry or copper-plated jewelry, but it is deceptive to use these alloy metals with a cost as low as several yuan to pretend to be precious metals, and consumers have the right to know what they are buying. There is nothing wrong with asking for a cheap price, but it is very problematic to use this mentality to make false propaganda.

The following goods cannot be purchased for the goods sold at Tik Tok site:

1, the small live broadcast room sells big names. The first thing to be wary of is that some small live broadcast rooms sell some brands of goods at prices below the market price.

2, online celebrity products, and second, some products from online celebrities, many products from online celebrities, the quality is not guaranteed, and many times the products of online celebrities used for live broadcast are different from those you bought.

3. Cosmetics and skin care products. The last one is some cosmetics and skin care products. The cost of this kind of counterfeiting is very low, not only the efficacy and quality of the products are difficult to guarantee, but also the fakes are very easy to flood, and professionals can hardly tell them apart.