International companies such as Cavish and Swarovski have formed strategic marketing partners with Shenzhen Airlines. Up to now, the company has nearly 500 employees in its headquarters, 25 partners 125 nationwide, and 230 franchise stores of IDIEL jewelry brand have been established in 160 cities.

In 2006, IDEAL became "Asia's 500 most valuable brands"; In July 2007, IDEAL was awarded "China Famous Trademark". The products designed and produced by the company have won numerous awards, and won the gold medal in jewelry category and the most fashionable award for outstanding works at 12 and 13 China Art Expositions.