During the three years from 2007 to 2009, Sichuan Ailian Jewelry Co., Ltd. developed rapidly, forming a unified management body with more than 100 chain stores as the main body and self-operated, direct-operated and franchise modes. The business scope covers Chengdu, Leshan, Luzhou, Chongqing, Dazhou and other major cities in Sichuan and Chongqing, with a total of more than 2,000 employees.

In 2009, Ailian Jewelry invited Miss Zhao Ziqi, the heroine of My Youth is the Master, as the brand image spokesperson, and spent 10 million yuan to upgrade the third generation image, becoming the only designated jewelry supplier of Miss Asia 2009 (Sichuan Division, China). Advertising covers the whole southwest region, and the platform involves TV, outdoor, newspapers and other media. On July, 2009 10, Ailian flagship store of Chengdu Zongfu Road was grandly opened, which marked the further improvement of Ailian chain model, with an investment of more than 30 million yuan and a business area of 800 square meters.

As of 2009, Ailian Jewelry has more than 100 branches in southwest China, covering 565,438+0 counties such as Chengdu, Mianyang, Nanchong, Dazhou, Deyang and Chongqing. The scale effect of brand chain in the region is basically stable, and enterprises have reached a new level.