Chow Tai Fook inherits five elements: Millennium fashion, modern aesthetics, Millennium craftsmanship, playful features and good wishes. While manufacturing products in the spirit of artisans, Chow Tai Fook also launched innovative strategies for the development of market demand, including jewelry vending machines, cloud counters, C2M customization platforms and IOT. Inspired by splendid culture, the beauty of the times is carved into a unique treasure.

Chow Tai Fook's Brand Culture

Become the most trusted Asian jewelry brand in the world. Sincere and eternal. Grateful, positive and innovative. Science and humanities. Sincerity, diligence and pragmatism. Fashion, professionalism and kindness. On the basis of store expansion, integrate the power of brand, culture and social responsibility. Ritual inheritance, virtue and welfare.

The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE, Monologue, etc. Each brand bears the life attitude and personality of different customer groups.