Tencent's business model
Tencent's troika traditional Internet value-added services, mobile and telecom value-added services and online advertising are recognized as the main driving forces for strong performance. Ma, Chairman and CEO of Tencent, said that this achievement was mainly due to? Tencent's business model is defensive. ? He believes that Tencent's stable business model will still play an effective role in 20 10.
Win independent research and development
Ma: For Tencent, the current economic environment is a challenge and a great opportunity. Our users are relatively balanced, so in the face of this economic crisis, Tencent will have some advantages, some sectors will develop faster, but some sectors will be banned. There are several vertical areas to be treated differently, such as e-commerce. Because it is closely related to commerce and import and export, the impact will be even greater in the short term. Of course, in the long run, the whole industry is very good.
Ma: In the past ten years, Tencent was the first enterprise to adopt the joint operation mode. Except for the traditional independent research and development and agency cooperation mode of online game enterprises in China, various modes have achieved great success.
Transformation technology drive
Manager: What is the future goal of Tencent's corporate strategy? Mode driven? Turn? Technology driven? Does it mean that the past is driven by new business? Mode innovation? No longer adapt to enterprise development?
Ma: Tencent used to be driven by various new businesses? Mode？ The layout has been basically completed, and now you need to build on these foundations? Mode？ The next growth point in the world.
So in the long run, I think the current profit model of Internet companies in China has a ceiling, and the next stage will definitely move towards it? Technology driven? .
Create mainstream influence
Ma: Tencent will strike hard in three aspects: promotion, content and technology. In terms of publicity and promotion, we will once again continue the success of the online torch relay during the Olympic Games, and use the perfect combination of major events and platforms to carry out Expo marketing.
In terms of content, Tencent.com Expo Channel will be completely revised, and the most distinctive series of planning and influential interactive activities will be launched, so that Tencent's 448 million active users can feel the Expo around them. Technically, it is a real challenge for Tencent.
Tencent's corporate culture
1999, QQ was upgraded to Beta3 version, and the brand Logo was designed. After that, the penguin image was selected from the images of small animals such as pigeons and penguins designed by the company. The penguin designed for the first time is realistic in black and white. On June+10, 5438, Tencent participated in the China International Hi-tech Fair, which made QQ a little fat and added a scarf. After that, Tencent found a professional design company to redesign on the basis. The black scarf around the neck was replaced by a bright red scarf. One eye was round and the other blinked. And sister q also officially appeared later.
On June 30th, 2005, 65438+February 30th, Tencent changed its brand logo. The little penguin logo surrounded by green, yellow and red tracks constitutes the main body of the brand logo, and it is also the most eye-catching part of the brand logo. Focus on user value and needs? Brand connotation is embodied in making something out of nothing. With QQ as the center, the spherical logo spreads out into an ever-running world, indicating that Tencent started from the largest instant messaging community, and with the development of user demand and Internet application, its business scope and operation field are constantly expanding; The colorful trajectory around the main sphere emphasizes the significance of continuous cycle extension and indicates the continuous development of Tencent. Com takes user's value and demand as the core, and constantly meets people's various needs in network life.
The logo of Tencent QQ Penguin will not quit the Internet stage. As the representative of Internet instant messaging, it will continue to undertake the responsibility of satisfying users' information transmission, enjoyment and communication, and will also convey the wonderful atmosphere of Internet entertainment and continue to bring joy to the majority of netizens.
Tencent's business
Social network business group (SNG)
QQ: It is the instant messaging software with the largest number of users in China, and its service provider Tencent is China.
The largest Internet communication application software service provider in China, as of 20 12, with more than 10 billion registered users and more than 700 million active users.
TM: Tencent Messenger (TM) is the second instant messaging software carefully created by Tencent. The design of office environment focuses on the communication and contact between acquaintances. TM strengthens safety measures, optimizes performance, and is more efficient and safe. TM electronic business card, visible to groups and contacts when TM is invisible, TM anti-interference and other functions make communication in the office easier and simpler.
Tencent Online Education: 2065438+On April 23, 2004, Tencent launched a second-level domain name on Tencent's classroom page in a low-key way, which means that Tencent online education has come to a closed loop.
Visiting the second-level domain name of Tencent Classroom has many functions, such as course classification, course recommendation, institution (teacher) entry, course transaction and so on.
The launch of Tencent's classroom page means that the course trading platform, the third component of QQ group education, has also been launched, and Tencent's online education has reached a closed loop. In addition, Tencent classroom has not yet opened to individuals.
RTX: (Real-time Communication) is an enterprise-level instant messaging platform launched by Tencent. Enterprise employees can easily find people who need to communicate through the organizational structure of server configuration, and adopt rich communication methods for real-time communication. SMS, file transfer, direct voice conversation or video can meet the communication needs in different office environments.
Tencent Computer Manager (Computer Manager): It is a new product launched by Tencent on 20 10. It is the latest computer security guard integrating Tencent's original product QQ Doctor and QQ software management software.
QQ mailbox: Launched by Tencent in 2002, it provides users with safe, stable, fast and convenient e-mail service. Free value-added mailbox service has been provided for more than 60 million mailbox users. QQ E-mail and QQ instant messaging software have become the main ways for China netizens to communicate online.
QQ whirlwind: Support multiple tasks at the same time, each task uses BT download, multi-address download, multi-threading, breakpoint continuation, continuous thread scheduling optimization, fast download speed, no advertising, no rogue plug-ins, completely free.
QQ Dictionary: Tencent's latest desktop dictionary software. QQ dictionary provides rich explanations for a large number of words with its refreshing interface and rich thesaurus.
QQ Pinyin Input Method: (QQ Pinyin, abbreviated as QQ Input Method) is a Chinese Pinyin input method software developed by Tencent on June 20th, 2007, running under Microsoft Windows system.
QQ five-stroke input method: (QQ five-stroke input method for short) is a refreshing and powerful five-stroke input method software launched by Tencent after QQ Pinyin input method.
QQ browser: Tencent video has the function of getting online faster: intelligent mode switching needs no intervention, it is fast, compatible without delay, and surfing online is more refreshing: the labels of the same website are grouped together, so don't worry about finding too many labels.
QQ Music: A player independently developed by Tencent, which supports online music and local music, is the leading online digital music platform in China.
Tencent Video: QQLive is an interactive communication platform for P2P streaming media independently developed by Tencent. It has been renamed Tencent Video.
Tencent Soso: Soso mainly includes 16 products such as web search, comprehensive search, picture search, music search, forum search and search bar. Now Tencent Soso has merged with sogou search.
Tencent Weibo: It has a good visual effect on the UI. The visual effects of the mainstream UI interface and Twitter are similar to those of Tencent Weibo. According to the screenshot of the internal test results, when Tencent Weibo is officially put into operation, it will be combined with the client panel of Tencent QQ to help users publish and share Weibo records through the client panel of QQ.
Wireless and fixed network services: mainly provide users with instant messaging and value-added services for QQ to communicate with mobile phones or other terminals. Tencent. Com is Tencent's mobile phone portal. QQ is the earliest and most influential wireless short message service in China.
Tencent: Tencent's mobile phone website is a free wireless WAP website, which can be accessed at will when surfing the Internet.
Super QQ: the main SMS product developed for Tencent, positioned as the ⅵ P service of mobile QQ. Because more and more people use smart phones, the privileges of QQ members include the privileges of Super QQ, so Super QQ will soon withdraw from the market and its original business will be transferred to QQ members.
Entertainment strike: Entertainment strike is a high-quality SMS entertainment package launched by Tencent in 2006 to avoid industry risks? SMS Superman? The entertainment version adds some entertainment information functions on the basis of the original QQ SMS monthly service.
Q-coin (Q-point): It is a virtual currency launched by Tencent, and all the charging services of Tencent can be paid by Q-coin (Q-point). In addition, there is no specific difference between Q point and Q coin in details, only10Qpoint = 1Q coin.
QQ space: it is a new generation of multimedia personality space exclusive to users and a brand-new online lifestyle; It takes expressing users' feelings/sharing content/interacting with people as three main contents, and multimedia as the main form of expression.
QQ member: Tencent is a high-end value-added user. By providing members with value-added services such as mobile phones, clients and the Internet, they also have discount privileges and rich offline activities.
QQ Show: It is a QQ virtual image design system. QQ users can choose virtual clothes, jewelry, scenes and plastic surgery in QQ Show Mall to dress up your virtual image displayed in QQ, QQ chat room, Tencent community, QQ dating and other services.
QQ dating: It is the largest leisure dating platform in China. The target users of this platform are young fashionistas, with tens of millions of registered users and more than100000 online users. The website provides a powerful search function, which can accurately find your ideal object.
E-commerce: This business is a comprehensive service of online transaction and payment provided by Tencent for Internet users. Is it Tencent? Online life? Important business layout of e-commerce domain strategy.
Pie. Com is an e-commerce trading platform under Tencent. The website was launched on September 2, 2005, and officially launched on March 3, 2006. Pie. Com provides users with convenient and fast online trading services, including online shopping and independent trading of goods. Because Tencent invested in JD.COM, Paipai.com was acquired by JD.COM.
Tenpay: Tencent is the leading online payment application and service platform in China, and is committed to providing safe, convenient and professional online payment services for Internet users and enterprises.
Advertising business: Tencent is the richest online life platform in China, providing all-round service modes from instant messaging, information services, casual games to e-commerce.
Web QQ: It is an IM service based on Web browser, and you can get basic IM service without downloading the client. With the inherent convenience of web products, Tencent webQQ, browser, Soso, movies, music, games, Weibo, e-mail, network disk and QQ map can all be used on the Web, while maintaining the operating habits of client software to the maximum extent.
QQ SMS: It is the latest plug-in of Tencent QQ and an integral part of QQ application box. You can send short messages while chatting on QQ. The latest update time is 20 1 1 May 16.
Web QQ Enhanced Edition: Add an air client, so that every webQQ user can also enjoy the cloud service brought by webQQ3.0 on the desktop.
Network applications: post-it notes, Dance Academy, network hard disk, Tencent Wei Yun, QQ stock, QQ short message, mobile phone life, online shopping daquan, my Tencent network, Q+ and so on.
Tencent Real Estate: Tencent Real Estate Shenyang Station, Fushun Station, Anshan Station, Yingkou Station, Panjin Station, Jinzhou Station, Benxi Station and Dandong Station were launched. Today, with its strong user base, brand influence, excellent online media operation experience, Tencent People's Electronic Magazine Weekly No.1 16 (8 pages) and technical product R&D and operation capabilities, Tencent Real Estate Shenyang Station has built the most authoritative credibility and the widest social influence in eight cities with Shenyang as the center, and served the netizens in all cities with excellent media strength and excellent commercial ability.
Electronic periodical: People Weekly, an electronic magazine, is sponsored by Tencent Entertainment and produced by using iebook super elf production software, which mainly introduces star figures.
Wechat: It is a mobile phone chat software launched by Tencent on 20 1,1,which can quickly send voice messages, videos, pictures and texts through the network and support multi-group chat. Users can communicate with friends through WeChat in richer forms, similar to SMS and MMS.
QQ movie tickets: provide electronic tickets as low as 40% discount for nearly 600 star-rated cinemas in China, QQ three-country shopping service and information inquiry service for nearly 1800 cinemas, and also get rich film materials and film reviews. QQ Movie Tickets, the provider of this application, is Tencent's most influential online movie ticket booking website.
Tencent news client: Tencent news service based on iPhone/iPod touch platform is a free Chinese application that provides news information quickly, objectively and fairly. You can keep abreast of the latest information, the most wonderful visual pictures, the hottest topic of the day, and Tencent's trump card column in Weibo. Today's topic? Get a brand new mobile news experience.
match
QQ game platform: QQ game): QQ a casual game product launched by Tencent in August 2003, and it is a global large-scale casual game community platform.