Translated into Chinese is English, E- enthusiasm: positive energy that can be transmitted. On the persistent road to success, only by focusing on enthusiasm can we always surpass the past and create miracles. Trust: it is a bridge of sincere communication between hearts and the most important social resource. Establish a trust contract together and release the power of beautiful humanity. Efficiency: It is the combination of goal and management. Dare to set surpassing goals, dare to abide by management rules and enhance more perfect competitiveness.

R—— Responsibility: It means taking responsibility, sticking to one's post, paying and dedicating. A high sense of responsibility is the guarantee of sustainable management. N—— Neutrality: "Neutral and unbiased, unbiased in strength". Neutrality is the embodiment of maturity, maintaining neutral values and achieving fair and objective implementation. Truth: It is a belief and standard. Only by being true can we observe the truth of things, stick to the truth, be honest and do things in a down-to-earth manner. Truth is the most beautiful quality. L- Listening: The highest level of communication is listening quietly, learning to listen, that is, learning to be tolerant, modest and polite. Know how to listen and gather wisdom. Yingtong Group, 1980 was established in Hongkong, adhering to the business attitude of "becoming the most comprehensive and professional brand agent of cosmetics and optical products in China market". After more than 30 years of development, it has become one of the well-known international fashion brand management companies in the Far East with keen market tentacles and innovative business strategies. As an enterprise focusing on international fashion brand management and marketing, Yingtong has been widely praised since its birth. Perfume business is the initial industry of the group. After years of sustained and stable development, it has occupied a leading position in the industry and become a strategic partner of nearly 40 international brand perfumes. The prudent and extreme management experience of the group has won the trust of many international brands and become a long-term partner of more than ten cosmetics brands and skin care brands in the Far East. With the advantage of the Group's resources, Yingtong has established a perfect marketing network in the mainland markets of Hongkong, Macau and China. In addition, the group has also made great progress in the field of optical products, with the cooperation agency rights of nearly 20 international brands; Recently, the Group also successfully represented the development of Australian jewelry brand TOSCOW in China, further improving the business structure of the Group. "Fashion elegance, inherited by Xinying" —— Leading the fashion life in China from an international perspective, "Yingtong" injected new vitality into the China market with an international fashion brand culture.