Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Fu Bao uses culture to shape its brand.
Fu Bao uses culture to shape its brand.
Established in 1989, Shenzhen Fu Bao Jewelry Co., Ltd. is a large-scale jewelry enterprise specializing in jewelry research and development, design, production, processing, sales service and self-operated import and export business in China. Headquartered in Fu Bao Li Lang Jewelry Culture Industrial Park, covering an area of120,000 square meters, it is one of the most influential platinum brand enterprises in China. The company has a platinum production workshop of 20,000 square meters, more than 2,000 professional engineers, technicians and technicians, and 130 R&D designers. More than 80,000 jewelry designs and styles are processed every year.

"BHD Baohengda" jewelry won the honorary titles of "China Famous Trademark" and "China Famous Trademark"; The company was rated as "AAA-level enterprise in credit evaluation of China's jewelry and jade jewelry industry" and "Shenzhen private leading enterprise". It is a comprehensive member of Shanghai Gold Exchange and a manufacturer and retailer designated by the International Platinum Association.

The company supplies more than 65,438+0,000 jewelry sellers, and has set up more than 300 "BHD Baohengda" brand sales counters. In 2009, Fu Bao's orders in the first two quarters increased by 40% year-on-year; Although the sales volume has dropped a lot since July, the company's total sales volume in 2009 increased by more than 1 ton compared with 2008, with an increase of 18%.

Through the joint education with China Geo University (Wuhan) Jewelry College, a research laboratory in the fields of precious metal composition and platinum alloy materials has been established, and a strict quality management system has been implemented in all aspects of procurement, manufacturing, production, management and marketing. The designer perfectly integrated traditional oriental aesthetics with platinum fashion, developed a unique platinum product system, and creatively launched a series of products with the theme of "eternal platinum" in 2009, which was deeply loved by dealers and consumers. Fu Bao Company hosted the 5th China (Shenzhen) Cultural Fair sponsored by China Jewelry and Jade Jewelry Industry Association. By participating in various industry activities, it actively explored the market and brought more business opportunities and orders. Fu Bao Li Lang Jewelry Culture Industrial Park has built a tourist route with platinum historical and cultural center, platinum boutique exhibition hall, pearl exhibition hall, Xiangshan Jiulaotu Yushan, production line visit channel and employee activity center as the main contents, so that consumers can intuitively understand the process of jewelry design, material selection, production and finished products.

The company takes spreading "China national jewelry culture" as its own responsibility, and strives to achieve the grand goal of building a "world famous brand".

2009 China Jewelry and Jade Jewelry Guide