First of all, let's see who has the agency authority authorized by the watch factory. Through the inquiry on official website of various brands of watches, we can clearly see that bucher (a large Swiss watch chain store) has the most brands, and five agents have them; Followed by Lorenz(Juwelier Lorenz, Lorenz Jewelry Store), with the agency rights of four brands (Jaeger-LeCoultre, Rolex, Cartier and Omega); The third place is Wempe (a large German watch chain), and its agents have three brands (Glashü tte, Jaeger-LeCoultre and Rolex). There is no doubt that these three companies are the most powerful in Berlin. In fact, these three stores have a very long history. Lorenz, founded in 1874, is the oldest watch shop. Followed by Wimp, established in1878; The last one is bucher, which was founded in 1888. As for ordinary shopping malls in Berlin and duty-free shops at the airport, there are no watches of these brands, only Tissot-class watches are sold, except Kadway, the most luxurious shopping mall in Berlin. Rolex, Cartier and Omega are on sale in this mall. But in fact, Rolex counter belongs to the branch of Christ, Omega counter is the exclusive store of Omega Group, and Kadiwei only owns Cartier.
Secondly, let's check the number of shops. Looking at the store address, we can know that bucher and Wimp have two stores (Wimp also has a store specializing in Rolex), while Lorenz has only one store. Looking further at the brief introduction of the watch shop, we can know that bucher and Weimpu are chain enterprises; On the other hand, Lorenz is a family business.
Of course, the size of the watch shop has little to do with buying a watch, because the warranty is unified by the manufacturer. In fact, as long as the watch shop has a formal brand authorization, it is the same global warranty from where to buy it. So the key question is, where is the cheapest place to buy?
Regarding where it is cheap, many people's first reaction may be Switzerland, the birthplace of watches. But in fact, Switzerland is not the cheapest place in Europe, but Germany is. First of all, Switzerland uses Swiss francs instead of euros. The euro depreciated sharply, but the Swiss franc did not; The second is tax refund. Everyone knows that shopping can be refunded, but the tax rebate in Switzerland is only 7.6%, while in Germany it can reach 19%. Finally, there is a discount. Because the number of tourists in Switzerland is much larger than that in Germany (the place is small, there are fewer shops, and they are relatively more concentrated), and most of the things they bring are watches, so the discount is not big. There are many guests, so I'm not afraid you won't buy it. However, in Germany, you can get a relatively large discount. The general market offers a 15% discount. If you are lucky, you can get a 93% discount. Under special circumstances, you can also get a 8.8% discount. As for the pricing problem, the pricing of brand-name watches is generally based on the global unified exchange rate and tax rate, and the difference is not very big. So how much cheaper can German watches be than domestic ones? Here we can roughly calculate the minimum energy. If you buy Rolex 1 167 10LN, the discount is 88, and the tax refund is 65438+ 09% of the total tax refund. The domestic counter price is 64900, and the German counter price is 6800 Euros. After the discount of 6800 Euros, it is 5984 Euros, and the full tax is 955 Euros (calculation method: 5984 is divided by 1 19, and then multiplied by 19, because the price includes tax. If the global blue tax rebate is used, the corresponding tax amount is 808 euros. The difference is the profit of the tax refund company), and the final price is 5029 euros, equivalent to 40232 yuan (calculated at the current exchange rate of 8), which is almost equal to 60% of the domestic counter price.
Since it is determined that the price in Germany is relatively cheap and it is relatively cost-effective to buy watches, the next question is which store in Berlin is the cheapest. As far as I know, the discounts of these five brands of watches can reach up to 5%. The clerk usually gives a 5% discount, and then he can offer a tax refund. The pricing of watches is unified, and the cheap price sources are discounts and tax rebates. Needless to say, discount, as we all know, is worth mentioning. The tax rate of German watches is 19%, and ordinary tourist visas under three months can apply for tax refund. Everyone must understand this. However, one thing to pay attention to in tax refund is the difference between direct tax refund and enterprise tax refund. Everyone may have used the company tax rebate, and the process is very clear. Generally, it is a global blue tax rebate. Direct tax rebates may be relatively unknown. In fact, in Germany, shops have the right to issue tax refund forms issued by customs (note that this is printed by German customs, not a tax refund company, and the color is black and white). This tax refund form is a full refund, that is, 19% consumption tax, without any withholding. This is an advantage, but the disadvantage is that someone must take the receipt back to the store to get the money, not directly at the airport. As for the difference, you can refer to the above example. The price difference here is 147 euros.
According to the experience of buying Rolex 1 16300 with friends last time, we can know that the cheapest one in Berlin should belong to Lorenz. The final price is 8.8% discount, plus full tax refund 19%. I think the reason why we can talk about the price here is largely because the stores in bucher and Vimpe are located in the most luxurious business district in Berlin, and there are many tourists, so the price is naturally difficult to talk about; Lorenz, on the other hand, is located in Zone B of Berlin, with a relatively poor geographical position and relatively few tourists. Furthermore, I found a part-time China employee in a watch shop, but after all, he can offer some discounts that ordinary people can't get, and there will be no problem in communication. You can ask any questions.
The following is our last purchase experience.
Where to buy is the first thing to consider, but it is also relatively simple, that is, to buy in an authorized place. Official website shows that there are four authorized stores and seven stores in Berlin. After that, the question to consider is where to buy a discount. If you want to save money, you have to bother. There is nothing you can do. You don't have that much money. You still have to consider small money, so you have to ask.
First, I went to Kadiwei, the most luxurious shopping center in Berlin. When I arrived at the counter, I asked about the price, 95% off, and the tax refund company calculated the tax refund, 736 euros. Then I went to the bucher chain store on Friedrich Street, and the price was the same. Then I went to Wimp's shop to ask about it, and the result was the same. Finally, I hope it's Lorenz's shop, and the result is the same, 95% off. But unlike other places, you can open a full tax refund form here (the watch tax in Germany is 19%, and tax refund companies and the like will charge a lot of fees, and the refund will be much less. Full tax refund means that the store directly issues a tax refund form, and then the store declares tax exemption to the German government, without the interception of the tax refund company). In this case, the combination is the cheapest, so I made up my mind to order here. But friends need to discuss with their husbands, so they didn't order at that time.
Then we searched the information of this watch shop on the Internet, and found that this watch shop actually has a Chinese website, from which we found Ning who works part-time in China. Since you are from China, consider yourself one of our own and be polite to our own people. The contact was made, and the other party said that they could talk to the boss and wait for news. The next day, the other party sent a message saying that they could give us a 8.8% discount, but they needed to provide cash transactions instead of credit cards, which means that the credit cards were returned to us at the toll booth in the store. I asked my friend, and my friend said no problem. That's settled. We booked it on Friday, and the watch will arrive on Monday, which is not bad.
In the end, the total cost was 4,253 euros, the original price was 5,750 euros, with a 20% discount, which was 5,060 euros, and the tax refund 19% was 807 euros, which was 73% off the original price. Together with the euro, the current exchange rate is about 0.8, which is equivalent to 20% cheaper, equivalent to more than 50% off the original price. ''