Ornaments are decorative items, which are generally used to beautify personal appearance, decorate rooms, beautify public environment and decorate cars.
The operation of jewelry stores is very complicated, and everyone should learn some management skills. So, what are the management skills of jewelry stores?
First, the audience should be well positioned. Of course, you must find a good crowd positioning when doing business, such as jewelry. Its main audience is the majority of female friends who pursue fashion and love beauty, so it is suitable for opening in downtown areas where people often haunt, or near some colleges and universities. As long as you highlight its novelty and personality, you can attract customers well.
Second, quality service is very important. Never ignore the quality and importance of service! The operation of jewelry stores should be smiling, thoughtful service and even some value-added services, such as manicure and eyebrow trimming, and make their own characteristics to attract customers.
Third, choose materials and instruments carefully. Whether it is the selected materials or the selected instruments, the quality must be guaranteed. Don't deposit this money. It is best to choose those instruments with high credibility and great brand influence, so that you can do business with peace of mind and be more carefree in future business.
Types of decorations
Modern ornaments are colorful and dazzling. There are many classification standards for ornaments, but the most important one is to classify them according to their materials, technological means, uses and decorative parts. Specifically:
I. Classification by material
(1) metal
1. Precious metals:
A, gold: pure gold (24K), 22K, 18K, 14K, 10K, 9K, 8K, pure silver jewelry b with natural white crystals, platinum: PT999, PT990, PT950, PT850, PT750.
C. Silver: pure silver and tattooed silver (925).
2. Common metals:
D. iron (mostly stainless steel);
E, nickel alloy;
F, common metal copper and its alloys;
Aluminum-magnesium alloy, tin alloy.
(2) Non-metal:
1. Leather, rope and silk;
2. Plastics and rubber;
3. Non-metallic, animal bones (ivory, horns, bones, etc. ) and shellfish;
4. Wood (agarwood, rosewood, jujube, carnauba, etc.). ) and plant stones (rocks, peach stones, coconut shells, etc. );
5. Gemstones and various colored gems:
A. High-grade gems: such as diamonds, jadeites, rubies, sapphires, emeralds, cat's eyes, pearls, etc.
B intermediate gems: aquamarine, tourmaline, danquan stone, natural zircon, spinel, etc.
C. Low-grade gems: garnet, topaz, crystal, olivine, lapis lazuli, turquoise, etc.
6. Glass and ceramics: such as cloisonne and coloured glaze.
2. According to the different types of wearing parts
(1) Jewelry
1. headdress. Mainly refers to the decoration used around the hair, ears, nose and other parts.
Specifically divided into: bow headdress A, sun hat, sunglasses, cartoon mask, hair accessories, hair accessories including hair clips, headdresses, hair combs, hair crowns, hair clips, hair covers, hair bundles and so on.
B. Earrings, including earrings, earrings, earrings, earmuffs, etc.
C, nose ornaments, mostly nose rings.
2. Chest ornament. Mainly used for the decoration of neck, chest, back, shoulders and other places.
Specifically divided into:
A. Neck ornaments, including necklaces, collars, scarves, scarves, long sweater chains, etc.
B. Chest ornaments, including brooches, brooches, badges, etc.
C waist ornaments, such as waist chains, belts, waist towels, etc. ;
D. Shoulder ornaments, mostly shawls and other decorations.
3. jewelry. Mainly used for finger, wrist and arm decoration.
Including bracelets, bracelets, armbands, rings, rings and so on, sometimes we also regard watches as a kind of jewelry.
4. Foot ornaments. Mainly used for ankle, thigh and calf decoration.
Common anklets and anklets can also include various decorative stockings, socks and shoes in a broad sense. High-grade brooch enhances temperament 5. Hanging ornaments Mainly used for clothing or personal decoration.
Such as buttons, key chains, mobile phone chains, mobile phone accessories, bags and so on.
(2) Other categories
Mainly cosmetics (cosmetics, tattoos, wigs and so on. ), dolls, wallets, electrical appliances (jewelry boxes, sunglasses, watches, etc. ), shoes, small pieces of home decoration, etc.
Three. Classification by process means
It can be divided into mosaic and non-mosaic.
Four. Classification by purpose
(1) popular accessories
1. Popular: the pursuit of commodity jewelry, mostly for large-scale mechanized production, mass sales.
2. Popular personality: Jewelry that pursues artistry and personalization is only produced in small quantities, mostly hand-made, sold in limited quantities, and often only one piece is produced.
(2) Art jewelry pure natural garnet crystal bracelet 1. Collection: exaggerated, not easy to wear, used for collection.
2. Decorations: used for display.
3. Wear: Artistic modeling jewelry that tends to be practical.
5. Ornaments can also be distinguished by their names.
Such as pendants, needles, rings, rings, bells, beads, cards, flowers, hair combs, clips, locks, chains, belts, rings, accessories, crowns, etc.
range
◆ Diamonds and gems: diamonds, rubies, sapphires, emeralds, semi-precious stones, artificial gem, crystals and tourmalines;
Jewelry: platinum jewelry, gold jewelry, platinum jewelry, silver jewelry, gold jewelry, palladium jewelry, diamond jewelry, gem jewelry, inlaid jewelry, imitation jewelry, gold-plated jewelry, pearl jewelry, jade jewelry, etc.
◆ Pearls and corals: China freshwater pearls, China seawater pearls, Japanese pearls, Nanyang pearls, Tahiti pearls, marble pearls, cultured pearls and artificial pearls; Red coral, coral treasures, coral ornaments;
Jade: Jade, Hetian jade, Shoushan stone, bloodstone, Qingtian stone, Balin stone, xiuyan jade and Huang Longyu.
Clocks and accessories: brand clocks, finished clocks, jewelry clocks, hardware accessories, accessories, stainless steel accessories, etc.
To run a jewelry store, everyone should master some business skills and good skills, so that you can reduce the operating pressure and operating costs. The above content introduces the skills of running a jewelry store. I hope you can read it carefully, which will help your business! Join the jewelry store, everyone should manage with heart and bring greater development to themselves!
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