In the past two years, with the popularity and prosperity of Korean sauna projects, many Korean sauna health centers, large and small, have appeared all over the country. The term "sauna" is no longer strange in our life. Because steaming has many obvious health care functions, it can be quickly accepted by consumers. Most of the steaming halls all over the country have a prosperous business, which also attracts the attention of many investors.
So, what do you need to know if you want to invest in a sauna health center?
Below, I will give you a comprehensive introduction on how to successfully invest in a Korean sauna.
1. Choosing a regular steam room contractor is the prerequisite for your success. The steam room industry has developed rapidly in China for a short time. Among them, the steam room contractor will inevitably make up a lot of things. When you enter the word "steam room" in Baidu, Google, Yahoo and other search engines, you will be surprised to find that there are so many companies building steam rooms. Every company looks good and speaks professionally. Which company should we choose to build? If you accidentally choose a company with imperfect technology and hidden dangers, the consequences can be imagined.
Here are three suggestions for you:
1. Ask the other party to provide you with the specific design and installation scheme of the steaming room;
2. If it is convenient, you can go to the steaming room made by the contractor.
3. Judge whether the company is professional according to the professional degree and personal quality of the contractor's business personnel.
Second, the correct and reasonable choice of store location is the guarantee of your career success. Whether the location of the store is suitable directly affects the business performance. Choosing the right address means a good start to success.
Please note the following site selection principles:
1. area: the usable area should be larger than 120 square meters (the larger the area, the better).
2. Facade: The fa? ade should be open and unobstructed, avoid obstacles as much as possible, and have enough parking spaces.
3. location: it is best to be on the first floor facing the street. It is best to choose a residential area with a relatively high level of culture and consumption, and it is best to be close to supermarkets, banks, post offices, activity centers, hospitals, large catering centers or international chains (such as McDonald's and KFC). There is no need to adhere to the commercial bustling shops as the selection criteria for shop location.
4. Precautions:
(1) It is not necessary to set up a store in a particularly prosperous area to grasp the combination of business and residence and pursue a relatively stable customer base.
② Grasp the difference between population flow and traffic flow, pursue higher population flow and avoid the inconvenience caused by high traffic flow to the main target consumers.
(3) the building structure should be safe, power supply capacity and whether there is a demolition plan. As a live show will be held during the event, a large number of people will participate, which may affect the normal activities of neighbors. Therefore, it is necessary to deal with the relationship between neighbors, property management and urban management in advance to avoid unnecessary disputes in the business process.
④ In site selection, we should make full use of the market survey results as the basis for site selection.
⑤ Parking spaces should be considered when selecting the site, which is necessary for any public gathering place.
6. In the case of competitors in the same industry around, if there are more than three competitors in the same industry around, but there are relatively few residential areas and the population flow is not very large, it is best to consider not choosing.
⑦ Rent factor should be considered when selecting the site. In operation, the rent directly affects the profit and the cycle of capital withdrawal. Generally speaking, the rent is acceptable in the local rent level.
Invest in the hardware configuration of steam room;
Facade: There is room for making plaques or hanging light boxes. The more conspicuous and prominent, the better.
Indoor: the overall business area exceeds120m2.
1, reception hall: cashier, computer (not needed), VCD, power amplifier, money detector and calculator;
2, shoe rack (if the space is small, it can be directly designed at the cashier);
3. There is a bathroom for men and women with a washbasin. If the space is not enough, you can use one for men and one for women.
4, men's and women's locker room, equipped with disinfection cabinet;
5. The rest hall is equipped with foot massage bed, rest bed, TV, stereo and other accessories;
6. Special foot massage room for ladies massage (single room).
7. Accessories: sports suits for men and women, towels, bath towels, slippers, disposable shorts, etc.
Business license processing:
1, health permit
2. Business license of individual industrial and commercial households
3, individual industrial and commercial households tax registration certificate
Fire protection: before renovation, you need to go to the fire brigade in your jurisdiction to apply for filing.
Electricity: general retail outlets belong to commercial electricity, and the electricity price of commercial electricity is much higher than that of ordinary residents. If the social relationship is good, the client can change to ordinary residents' electricity consumption.
Third, comprehensive management to maximize profits.
Although there are many projects that match with steaming, they are not necessarily the most suitable projects. Under normal circumstances, it is necessary to decide which project to introduce according to the local market situation, consumer psychology and consumer consumption habits.
1. If the surrounding consumers are mainly middle-aged women and most of them are keen on beauty and skin care, it is more suitable to introduce beauty and skin care.
2. If there is a large market for middle-aged and elderly people near your steaming room, and you have certain consumption power, you'd better wear related health products, such as waist protection, knee pads, shoulder pads and other products while operating the steaming room health project.
3. If many people from other places come here to do business, you can consider introducing items suitable for business and entertainment, such as chess and cards, tea ceremony and so on.
4. If your local young women are keen on yoga, you might as well set aside 1-2 hours a week to hold yoga classes.
5. Foot reflexotherapy and meridian retrogression are the treasures of Chinese traditional medicine health culture, which have significant health care effects on human body. If you decide to introduce pedicure or meridian anti-pedaling, you should choose a more professional and formal company to join us.
Fourth, developing membership system is a shortcut for you to recover the investment cost in advance. For operating a steaming room, selling a membership card is the best way to recover the investment cost. By introducing different monthly, seasonal and annual cards, the steaming room can recover its investment in advance and develop irregular customers into its own stable customers. The form and pricing of specific membership cards can be determined according to local consumption.
Fifth, the opening promotion started the first shot of the steaming business.
First of all, it is necessary to conduct market research, "know yourself and know yourself, and fight every battle", so as to plan a more competitive plan to promote efficiency.
It includes:
(1) Understand competitors, including their geographical location, scale, store appearance, brand, image, price, consumer groups, whether they are promoting sales, how to do it, etc.
(2) Understanding of surrounding consumer groups, consumers' needs, hobbies, living habits, purchasing power, purchasing behavior, purchasing potential, purchasing awareness, etc.
(3) Target customer group analysis. Differences in age structure will also affect differences in consumption. Generally, the physiological characteristics of customers aged 20-30 determine that their consumption psychology is mainly nursing, and they are willing to spend less money and time on health care and beauty. Customers aged 30-40 have more and more serious skin problems and relatively poor health. They have strong spending power and awareness, and are willing to spend some time and money on the care and maintenance of beauty salons, so as to achieve the purpose of delaying aging and enhancing charm. Customers aged 40-50 are more willing to go to beauty salons to enjoy and relax, so as to gain spiritual comfort and improve their temperament. Secondly, make a promotion plan. Before opening, free experience rolls, publicity color pages, coupons, pictures of steaming halls, service items and other materials can be distributed through floats. Promotion tools are intermediaries to attract customers. You must have them, such as media advertisements, brand light boxes, advertising umbrellas, gift bags and so on. Decorative display inside and outside the store, decorated with grass vines, flowers, incense lamps and oxygen bars. Firecrackers are essential, and even the clothes and temperament of steaming health consultants and service personnel should be paid attention to. Try to inform more relatives and friends to join in, improve visibility and promote sales.
Sixth, establish the image of the steaming hall and strive to be the benchmark of the steaming hall market. The sauna hall also needs overall image management. As we all know, whether a dish is cooked well depends on whether it looks good or not. If you don't sell it, you can't sell it at a good price, so every chef knows to make the dishes delicious.
Similarly, even if a person is very talented, if he doesn't dress properly, he will definitely lose the opportunity of interview. Like this obvious truth, the steaming hall should also have a good image in order to be recognized by customers. Its store layout and personnel image must leave a good impression on the guests.
This is the most primitive and simple understanding of the image management of the steaming hall, and it is also the most basic requirement of the image management of the steaming hall. However, in the management of modern health centers, this understanding is far from enough. If the image management of modern health centers is regarded as the concept of doctors, then the above views are only the concept of primary school students.
Let's take a look at the modern image management of the health center first.
(1) What is the image of the steaming hall?
The image of sauna health center is the evaluation of the overall impression by the public (including customers and others) and health librarians. It is also a reflection of the internal characteristics and external performance of a sauna on the public and internal employees. It is the overall evaluation and impression established by internal employees and consumers through the identification of various signs of sauna (such as the characteristics of business projects, promotion strategies, promotion methods, employee services, business philosophy, etc.). ).
This concept shows that the image of the steaming hall is viewed from many aspects, not from one side. Different people have different conclusions, so we just need to look at the mainstream.
(2) What specific contents does the image of the steaming hall include? The image of the steaming hall is a comprehensive index system. This index system can be divided into two categories: tangible image and intangible image. Tangible image refers to the logo (such as name, brand, business card, store logo, etc.). ), equipment, financial strength, business projects, product varieties, etc. The owner of the sweatshop. Intangible image refers to the spirit, management policy, management level, benefit, management style and service level of a sweat shop.
From this point of view, the image management of the steaming hall is related to all the activities operated by the steaming hall. It is a systematic project with its own management methods and has been popular abroad for many years. It started a little late in China, but it has already started, and there is a special industry engaged in this work, called CIS image design or CIS image planning. In fact, it is very useful for steaming halls, and some well-done large and medium-sized steaming halls attach great importance to this work. The image of the steaming hall is a comprehensive thing, but it is not an abstract thing. It has specific content and needs a set of identification system.
Specifically, it includes five aspects:
1. The management style of the steaming hall;
2. The image of the service project of the steaming hall;
3. The service image of the steaming hall;
4. The environmental image of the steaming hall;
5. The social image of the steaming hall.
7. Serve old customers, develop new customers and ensure the sustained and stable development of business. How to make new customers trust your store is the most concerned issue for consumers at present, because trust is the premise of consumers and the guarantee of quality and service. Without trust, nothing is possible. Consumers will not trust sauna health centers with incomplete sanitary facilities, poor conditions, uneven licenses and low cultural quality of personnel.
So how to correctly choose the ideal professional sauna health center to serve yourself?
Please pay special attention to the following matters:
1. Do you have the business license, hygiene license, price list and practice license of the medical institution? Whether it is within the validity period of the audit.
2, should have health disinfection facilities, whether sound.
Sauna Health Center is a "public * * *" service place for health projects. The towels, bathrobes, slippers, bedspreads and sanitary environment you use must have certain standards. Articles in sauna health center should be disinfected with alcohol, and rooms should be disinfected with ultraviolet rays. Avoid cross infection.
3. Are the service personnel excellent?
Whether the steaming health consultant can skillfully explain the professional knowledge and complete the steaming depends on whether beauticians and masseurs should have formal national professional certificates of beauticians and masseurs (professional certificates), regardless of age, they need different levels of massage certificates (junior, middle and advanced). All kinds of masseurs' professional certificates must be publicly hung in a conspicuous position in the store (national decree: from July 650)
4. Does the Sweat Steam Health Center have a customer care file?
Sweating health care is a long-term process, which is automatically established when customers receive services for the first time. Through the health consultant file, we can provide customers with many thoughtful and comprehensive series of services for reference. 5. When your rights and interests are infringed, can the sweat steam health center handle it properly in time? How to develop customers Customer development and service management points: In order to maintain a fixed number of customers, at least 20% of new customers should be developed every year, otherwise the number of customers will decrease year by year. Taking increasing regular customers and attracting consumers' recognition as the primary task, it is quite feasible to adopt membership system. Even if the health care effect of steaming is more obvious, the sincerity of serving customers is far more impressive than technology and effect. This kind of management is urgently needed in the sauna health care center.
First, let's look at ways to develop customers:
(A) create conditions to attract customers
If the management goal of sauna health center only focuses on the external recognition of customers, it can not completely satisfy customers.
Because external recognition and temporary recognition can not bring permanent loyalty to customers. Therefore, while providing regular services, the sauna health center should understand the real feelings of customers, that is to say, instead of waiting for customers to come to the door, it is better to let customers have the idea that going to the sauna health center is a pleasure, which is positive and effective. Sauna health center should also make a plan for this idea when formulating the strategy of developing customers. Recently, it has become a popular and fashionable "five senses health care" therapy in Europe and America, which is the perfect embodiment of this concept. It is hoped that by letting customers experience the relaxation and relief of "physical and mental harmony", customers will "desire" to enjoy this pleasant experience of relieving stress again and become regular customers.
(B) the use of recommendation cards to develop new customers
One of the ways to develop customers is to use referral cards. The purpose of this introduction card is to strengthen the word-of-mouth effect and actively explore members. The method is to issue introduction cards to customers who come to the store. Anyone who introduces more than five new customers can get gifts or special treatment. All kinds of preferential ways and measures for customers who use imported cards should be coordinated with the business situation, seasonal characteristics and fashion trends at that time, so as to make the intention of steaming health pavilion creative and achieve the purpose of truly improving health motivation.
(C) the use of customer maps
Sauna health center customers come from all directions, we must distinguish which areas have more customers and which areas have fewer customers, and make effective use of them.
For example, when there are many people in area A and few people in area B, we have to make a detailed judgment:
(1) Why are there more customers in Area A?
(2) Why are there fewer customers in Area B?
Therefore, from the customer map, it can be found that there are more customers in area A because the steaming hall has made more eye-catching advertising signs on the way to the station, and with the oral introduction of regular customers, the consumption price is in line with the consumption power of customers in this area, and so on. On the contrary, there are fewer customers in area B, because there are many similar sauna health centers competing. The transportation from area B to this health center is inconvenient, the advertising is not enough or the price does not meet the requirements of customers in this area. In this way, make various judgments and marks on the map of the customer's area and find out the corresponding methods. This map is called "customer map". How to make a customer map: prepare a map centered on your own store (1= 10000 is appropriate). On the map, draw a circle with your own shop as the center and four distances of 250m, 500m, 750m and 1 km as the radius. Find the customer's address from the customer's consumption record and mark its location on the map. From the fixed membership card list, find out the customer address, mark it on the map with different colors, and draw similar competitive shops on the map. Then, judge the map: know the characteristics of the area from the map. For example, when customers are concentrated in communities or areas with many apartments, they must adopt consumer prices that are suitable for the living standards in the areas. For example, when there are many customers from high-end residential areas, they must take measures to improve the service quality or store image. There are fewer customers in a certain area. If the reason is not competition with the same industry, we should consider whether the price or store image does not meet the requirements of customers in this area and strive to improve it. Trend of customer map use cases in the same industry: Store M is located at the end of Diandian Street in front of Station Y, and there are four stores A, B, C and D within 500 meters nearby, all of which have 5-7 employees. The main demands of stores A and B are weight loss and detoxification, while those of stores C and D are physical therapy and health care. Know your own store: M store has three employees, 20 square meters in size, smaller than peers, but the operator's technology and experience are well-known, and the service is not lost to peers. Map Judgment After making a customer map, it is found that customers are mostly concentrated in the S area where competitors do not exist. Publicity target: when collecting membership cards from customers, we should focus on the S area with more customers and less competition. However, when advertising to explore new customers, it will be effective to target the areas where the other four stores are located. Since the area where Store A and Store B are located has been vigorously promoted for weight loss and detoxification, the advertisement of Store M in this area should be different from that of weight loss and detoxification, and other health preservation should be the main advertising appeal. Similarly, in the area where stores C and D are located, they should be considered in the same way.
(4) Create an atmosphere to attract customers. The health pavilion must design the image and activity atmosphere of the storefront according to the characteristics of the region, so as to suit the psychology of local consumers. In view of the urgent needs of domestic health care colleagues for "professional health knowledge", "professional nursing technology" and "operation and management of health care centers".
Eight, improve the store management, standardize the store management of sauna health center is the most complicated and key, it is the magic weapon of sauna health center management.
Includes the following aspects:
(1) To run a sauna health center well, the owner must have a good attitude and good management methods. Many owners do not have rich experience or professional skills when investing in sauna health centers, and cannot rely solely on the support of the company or the awareness of service personnel to make profits. Owners should know more about the development of health care industry, handle the cooperative and friendly relationship with the company, keep abreast of new information and changes, and preferably master professional skills. Sauna health center management process, understand customer files, deal with sauna health center objections, so as to be more convincing in front of employees and calmly face any changes in sauna health center.
(2) The formulation of the staff's daily code of conduct, "No rules can't make Fiona Fang", a sauna health center should have a code to restrain the staff's code of conduct, so as to work better. Including the schedule of work and rest, the arrangement of health duty, the division of labor among employees, the clear division of responsibilities and rights, and the implementation of rewards and punishments. Humanized management should be carried out for employees. The waiters are relatively young, and their cultural quality and professional knowledge need to be improved. We should provide them with a stage for learning and development, communicate with employees more, master and adjust their mentality at any time, and retain effective waiters. They have mastered good professional skills and are very familiar with old customers. Sauna health center will develop better.
(3) Staff morning meeting, weekly study time, summary report, etc. All need to be put in place step by step to form a good habit of loving learning and summing up. Moreover, employees' recreational activities can be carried out, which can not only improve their comprehensive quality, activate their thinking, show their talents, but also gather everyone's centripetal force.
(4) Develop a reasonable membership management system, and don't destroy it easily. Basically, every sauna health center has its own membership management system, but many of them are in name only. The discount and feedback of products should be implemented in accordance with the membership management system, otherwise it will also make customers psychologically unbalanced and disrupt the market price of products during non-activities. Finally, it is not good for the health center.
(5) Customer's file management, including customer's basic information, telephone number, occupation, personality hobby, customer's health analysis, recommended use of products, the effect of products after use, and customer's feedback and opinions.
Combined with the above points, put them into practice and strengthen the implementation, then the sauna health pavilion will definitely start the first shot of opening, laying a solid foundation for its long-term profitable development.
Nine, enhance their own strength and win a competitive advantage. Customers are the clients and parents of the steaming hall.
Then, as a sauna health center, how can we continue to attract new customers and even win customers from competitors?
1, learn about your products and services.
Understand the products and services you promote. As a steaming health consultant, you should first understand your products and services and believe in the value of the products and services you promote. Sweat steam health consultants should not give customers the impression that you don't even know the goods and products you sell, so how can you let customers enjoy such services and products with confidence? Some sweat steam health consultants lack confidence in introducing and explaining their products and services, and even have no chance to win the trust of customers, let alone win customers-
Know your own sauna health center.
Sweat steam health consultants should also fully understand their own sweat steam health pavilion. If you don't know enough about the system and staffing of sauna health center, can sauna health consultants carry out service activities normally? Furthermore, the image and reputation of the steaming hall is a good signboard. A well-known or high-level sauna health center will increase customers' trust in sauna health consultants, enhance customers' confidence, help sauna health consultants retain customers, and attract and win customers from competitors.
2. Understand the products and services of competitors.
Sweat steam health consultants should know about competitors' products and services. If the steaming health consultant has a good understanding of competitors' operating conditions and weaknesses, it will be handy to win the other customers and it will be easier to seize sales opportunities; On the contrary, it will not only fail to win competitors' customers, but also make them doubt their products and services, which will affect the image of sauna health center.
Mastering the opponent's situation is mainly the tracking service and development speed of the opponent, the real price of products and services, the weakness of the opponent in service and so on. A scheming sweat steam health consultant will also learn about the loss degree of the other health consultant from the advertisements of competitors to sweat steam health consultants, and then seize this opportunity to win over the other customers.
3. Attract the food and clothing parents of competitors.
For sauna health center, to attract competitors' customers, we should not only be enthusiastic and considerate, but also pay attention to competitors, get to know customers first, stand in the position of customers and understand their requirements.
After your opponent's customers enter the sauna health center, you should let them follow you. Many customers have actually been inspired and influenced by some factors before entering your sauna health center. These factors may come from advertisements, recommendations from friends, or promotional advertisements in front of the door. At this time, the main task of health consultants is to strengthen these influences, foster strengths and avoid weaknesses, and emphasize their uniqueness, especially where competitors are not as good as themselves. Make full use of the opponent's situation to talk to the customer's known information, try to answer her questions with "the answer that the customer expects", and let the customer make the decision you want.
Try to focus customers' attention on one or two services or products that seem to be most suitable for their own conditions and praise their advantages. In this way, even if customers leave without spending, the images of these two services or products will remain firmly in their minds. When she goes to a competitor's sauna health center, she may say to herself, "It seems that the service in this one is not as good as that one just now. Why not go back and have a look? " If a health consultant can't win the other customer by all means, he might as well hand over the customer to another skilled supervisor or boss with strong communication skills and recommend his technical level to the customer, so that it is easy to persuade and stimulate consumption, thus achieving the expected goal in another way.