1. Inheriting China culture: Hezhang Lu Guifu Jewelry is deeply influenced by China traditional culture, paying attention to inheriting China culture, integrating traditional culture into jewelry design, and continuing the essence of China culture.

2. Exquisite craftsmanship: Hezhang Lu Guifu Jewelry pays attention to exquisite craftsmanship and meticulous craftsmanship, and adopts the method of combining traditional craftsmanship with modern technology to create exquisite jewelry works.

3. People-oriented: The cultural concept of Hezhang Lu Guifu Jewelry is people-oriented, paying attention to customers' needs and experiences, and providing customers with personalized customized services, so that every customer feels honored and comfortable.