Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries. Lao Fengxiang, founded in 1848, has experienced 170 years and is a century brand of Chinese jewelry industry.

Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store founded by 1848, and also derived from the name of Laofengxiang Jewelry Store. Laofengxiang Company has developed into a collection of science, industry and trade, with more than 20 subsidiaries including Laofengxiang Jewelry Research Institute Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd.

Business philosophy

Old brands, new styles, fine workmanship and good reputation are consumers' perceptions of Lao Fengxiang's brand. All this comes from Lao Fengxiang's innovative business philosophy, strict quality management system, perfect management standards for silver houses and complete ten characteristic services. The widely circulated "Laofengxiang Jewelry, favored by three generations" reflects consumers' love for this famous jewelry brand.

Lao Fengxiang inherited and carried forward the excellent tradition and style of enterprise development for a century and a half, and strived to win the trust of consumers with good reputation, excellent skills, high-quality products and enthusiastic service; Actively explore the "three new and one high" road of new materials, new products, new technologies and high added value in the jewelry industry, and realize the double harvest of business performance and brand building.