1, using black and white tones One of the essences of minimalist logo design is to use black and white tones. The color matching of black and white is the most suitable starting point for logo design. When the shape design of LOGO is good enough, consider using more reasonable color matching. If a simple black-and-white color scheme can't see the LOGO, I'm afraid it's not easy enough to change the color.
The black-and-white LOGO design will make the overall framework and shape more prominent. After this part is done, it will be colored and added with gradient or texture to make the concept conveyed by LOGO more stereoscopic and complete.
Zhonghui design original logo
2. Try the winding curve. More and more designers are beginning to try whimsical design elements. It is a good choice if you can turn imaginative ideas into winding curves and create a unique LOGO.
Just like a signature, whether it is a curved handwriting or a convergent curve, it can become a symbol of a person and a brand. If the full name of the brand is too long, you can use customized curve LOGO combined with specific letters or words as the unique logo of the brand to help users remember. Whether it is spiral structure or free and unrestrained lines, it can play a role. What matters is your ideas and creativity.
The biggest advantage of this design method is that you can integrate your own hand-painted works or other digital designs into it. Hand-painted or illustrated design will make LOGO more artistic, especially when combined with photos, pictures or textures, backgrounds and other elements. This also makes this design technique become the choice of many brands.
3. Create a text LOGO If your product or brand itself has no other connotation and extension except the name, then you might as well focus on the name itself and create a unique text LOGO.
Chinese fonts are rich in style, while English fonts with strong geometric style are more diverse. Fashionable, retro, weird and twisted or maverick, English fonts have a wide range of personalities and choices, but if you are willing to invest time in this area, you can find fonts that meet your needs. When you find a font with unique flavor, with proper design and adjustment, it will have more lasting vitality and value.
Most of these LOGO designs don't care about the trend of coming and going, and LOGO as a brand, application or product also has wide applicability.
4. retro. It is worth mentioning that the elements of minimalist design style are not new. In fact, it has already appeared. In a sense, it is part of the retro element. If you add some retro elements to the LOGO design, you will find that retro and minimalism have a natural fit in a sense.
Retro minimalism tends to use simple fonts and clean lines, such as circular structures and text around the edges. Slim lines and brush strokes are the most common features of this kind of logo design.
If you add a slightly retro color scheme, such as the head office full of 1980s style or bold neon color scheme, the texture of the whole design will become more and more obvious. The advantage of retro minimalist style is that you can choose concepts and draw nutrition from the designs of different eras. If you are good at craftsmanship, it is necessary to use the design style of 100 years ago!
5. The emphasis is on geometry. Geometry has innate recognition. When designing LOGO, you can start with the most basic circles, triangles and rectangles, and choose one or several graphics as the basis.
Geometry is not only the basis of building signs, but also an important means of transmitting information and communicating with users;
Circle/Ring: A ring is a typical one with no beginning and no end, which itself contains the meaning of movement. Circles and circles are often associated with women, with the meaning of love, energy and strength, and they are often endowed with the meaning of infinite harmony.
Square: it is the most common shape, which often gives people the meaning of equality and regularity. It is synonymous with stability and trust, but it is also regarded as a representative of boredom and mediocrity because of its ubiquity.
Triangle: Triangle mainly contains the meaning of stability, strength and energy, but it also has the emotional characteristics of conflict, tension and anxiety, but this is usually what people feel when the sharp corner of the triangle is facing down.
Cross: The cross symbolizes religion and has the meaning of health, hope and balance.
6. Don't over-beautify this is probably the most important suggestion so far. When designing a minimalist LOGO, don't over-beautify it.
There are many ways to create a simple and creative LOGO, but when you start to "beautify" it, this simple aesthetic feeling will be destroyed. In the design process, you even have to take a completely opposite approach: after completing the basic design, you should constantly compare the sketches and try to strip more elements from them in order to achieve the goal of "minimalism".
You should try your best to design from a flat idea and create a design that is clear at a glance, simple and intuitive, and has no redundant information. Someone once suggested to me: "A really simple design should be one that can be outlined on the manuscript paper. If you can keep the pen on the paper during the design process, such a design should be really simple. "
Although its suggestion is not always feasible, it is a good start after all. Even using this idea to simplify the design is quite effective.
Conclusion Minimalist design style has lasting vitality. To some extent, excellent minimalist design has eternal design aesthetic feeling and can continuously influence users, which has also prompted many brands to use the same LOGO (such as Nike) for decades.