Not long after opening the door in the morning, a mother and daughter came in. The old man is about 70 years old and his daughter is about 40 years old.
When he came in, he said he was going to change his ring. After trying several recommendations, he was too old to speak fluently, but the old man had his own opinion and he was not sure which one he liked.
The first time I recommend Kezhong Gold, the first step to change from vegetarian to non-vegetarian is definitely according to the wishes of the customers, and then the customers think that Kezhong rings are not very beautiful.
I took out another gram-heavy ring and tried it on. The daughter next to me said the ring was a little wide.
Then I cut in:
"Elder sister, in fact, you can let your aunt try on the Nine Rings. It looks beautiful, but narrower, but thicker. It feels round on your hands. Try it on. "
The old man still liked this style after trying it on, but as soon as his daughter heard that it was not sold by the gram, she disagreed with the old man wearing this ring and immediately asked how many grams it was.
I said:
"Elder sister, this gram is on the back of the label. For the gram just tried on, this is a little more expensive because it contains more gold.
In addition, look at this style, although it is also gold, but compare the two models to see if the weight ratio is bright and the pattern is well cut. "
The daughter said, well, it's beautiful. Mom, why don't you take this?
The old man said, well, it looks good. Let's look at the others. (Halfway through the reception, the old man kept saying, why don't we go and see Lao Fengxiang? )
Because of the warm reception and good service, it is not strongly recommended. The old man and this sister were very impressed with me and didn't leave at last.
I said,
"We are the brand of China Gold, and all aspects of craftsmanship are the same as those of Lao Fengxiang, but the price is much cheaper than that of Lao Fengxiang."
They didn't object to this, and finally chose the 95th Ring Road.
Closing summary:
1, today's list is another good practical case in changing from vegetarian to non-vegetarian. After several exercises, we have successfully recommended non-vegetarian styles to customers without avoiding grams.
2. Facing the customer's weight, directly use value to shape, improve the value of a price-limited product, and directly tell customers that a price-limited product is expensive.
3. As long as the value is done well, customers can easily accept it. This requires a strong aura and self-confidence of jewelry shopping guides, great trust in their own products, and recognition of one-price products.
When introducing to customers, let customers feel from your tone and words that this product is expensive, but it is worth it.
Think about a question:
Customers don't accept a price for several reasons.
I'm Robin, focusing on jewelry sales and management training. I sell original works of Diamond Robin, and it is forbidden to reprint them without authorization. I have joined the copyright protection plan of Rights Defender (rightknights.com).
If you have any questions about jewelry sales skills or management, please pay attention.