As a kind of commodity packaging, gift packaging box must realize the basic functions of packaging, that is, protecting commodities, transmitting commodity information and publicizing commodities. Gift boxes should also convey the information of emotional communication between people and enhance the positioning of gifts. It is a systematic medium of human emotional communication and a bridge of friendship.
Gift box is the company's packaging of products for various festivals to achieve the purpose of promotion, so gift box is very important for product value-added and sales. Gift boxes are divided into paper gift boxes, wooden gift boxes, plastic gift boxes, transparent plastic gift boxes, aluminum gift boxes and tinplate gift boxes according to materials. According to the product type, it can be mainly divided into tea gift packaging box, local product gift packaging box and so on.
With the deepening of China's reform and opening up, international exchanges are increasingly frequent, and international political, economic, cultural, sports, commercial and religious activities are increasing. The demand for product packaging is getting higher and higher, and extended packaging, as a supporting industry, is becoming more and more mature, showing broad development space and market prospects.
The application products of gift boxes are very rich and wide. China, as a country of etiquette, has always advocated "coming without being impolite", and the gift market alone has huge market capacity and room for growth. According to conservative estimates, China's annual gift consumption exceeds 60 billion yuan. With the success of China's entry into the WTO and its bid for the Olympic Games and the improvement of people's living standards, the gift market will maintain steady and rapid growth in a long period of time. It can be seen that the space of the gift box market is very broad.