Brand positioning: CHAUMET Shangmei Paris was founded in 1780. It is a French jewelry and luxury watch brand known as "blue blood aristocrat", bearing more than two centuries of historical background, and is regarded as a representative brand of "low-key and hidden luxury" by the industry. Cartier was founded in 1847, mainly engaged in the manufacture of watches and jewelry. Its brand positioning emphasizes high-end, luxury and unique design, which not only pursues the aesthetics of products, but also pays attention to the technology and quality of products. It is a luxury brand in France.
Price: According to the official flagship store of Shangmei Paris Online, the brand's products include jewelry and high-definition jewelry series. And the price ranges from thousands to hundreds of thousands, belonging to high-end brands. According to Cartier official website, the brand's products include jewelry, watches and so on, and the price ranges from several thousand to several hundred thousand, so it is also a high-end brand.
Brand awareness: CHAUMET Shangmei belongs to the world's top luxury jewelry brand. 20 18, 18 February, it was announced that LAY, a music producer, singer and actor, was promoted to CHAUMET's Paris brand ambassador. 2065438+In July 2009, China film actress and singer Liu Yifei was officially announced as the brand ambassador; Hannah Quinlivan and Jay Chou, goddess Gianna Jun and financial genius Cui Junhe all used this brand of jewelry at their respective weddings, so Shangmei Paris is a high-end brand. Cartier is a luxury brand with high reputation and popularity, which has won the love of consumers all over the world with its unique design style and exquisite craftsmanship. Cartier's spokespersons include kim Ji Soo, a member of the world-renowned women's singing group BLACKPINK, and Tanya Chua, a China pop singer and music producer, so Cartier belongs to a high-end brand.