The difference between Chow Tai Fook and Zhou Dasheng
1, different brands
Chow Tai Fook is the largest listed jewelry company in Hong Kong with a long history and guaranteed quality.
Zhou Dasheng is a jewelry brand. Compared with Chow Tai Fook, the brand was established in a shorter time.
2. Differences in development direction
Chow Tai Fook started from gold, so he has more confidence in gold jewelry, but now that jewelry is fully developed, Chow Tai Fook will also make wedding rings.
Zhou Dasheng started with diamonds, and he is more familiar with wedding rings. The diamond is provided by De Beers, and its purity is good.
3. Brand awareness
Chow Tai Fook entered the mainland market in China earlier and has a long history, so its brand awareness is higher and its market awareness is better, and its brand value is recognized by customers.
Zhou Dasheng has risen rapidly, but its brand awareness may be slightly lower than Chow Tai Fook's.
4. Style modeling
Chow Tai Fook pays attention to craftsmanship and diverse styles, and the rings are rich in styles and more beautiful.
Zhou Dasheng pays more attention to new product development and celebrity endorsement, with a trendy style. ?
5, the price is different
Chow Tai Fook's ring price is slightly higher because the brand is bigger and the technology is better.
The price in Zhou Dasheng is relatively cost-effective.
The above reference sources: Chow Tai Fook-Baidu Encyclopedia, Zhou Dasheng-Baidu Encyclopedia.