"Fu bag" also refers to the "mysterious" goods whose prices are lower than the original price of the goods, and consumers do not know what the goods in the "Fu bag" are when they buy them. Fubao originated in Japan, where it was used to hold goods during the New Year, and then gradually evolved into a sales promotion method for merchants.
Usually, the contents of the blessing bag will not be made public in advance, but the goods generally belong to the same category. For example, in the blessing bags of digital cameras sold in home appliance stores, there are often other small household appliances besides digital cameras. In terms of price, the value of goods in the blessing bag is generally higher than its price tag.
For consumers, the blessing bag is equivalent to a discount in the shopping mall, and the expectation of the goods in the blessing bag is also very attractive when buying. Some consumers may be satisfied with the expected goods, but some consumers will be disappointed with the goods they don't need at all.
Therefore, there are also comments that the blessing bag is actually a kind of gambling in disguise.
The purpose of the blessing bag:
From the merchant's point of view, Fu Bao not only attracts consumers, but also aims to deal with the backlog of goods.
Although the content of the blessing bag will not be made public in principle, in recent years, many high-priced blessing bags, such as jewelry or high-end home appliances, will be publicly matched with goods sold in advance, or give consumers a certain choice. In addition, in order to meet the needs of consumers to understand the contents of the blessing bag, some merchants will also launch transparent blessing bags.