First, brand awareness.
Warm up before opening a shop to create the tonality you want. A set of VI is essential, so you must bring your own logo and expose it more. As mentioned above, there are blood-selling flowers on the road, but more than ten stores have been temporarily booked, which has also increased their popularity. We look for opportunities to make flowers for stars, and films such as Nana Ou-yang, Chen Feiyu and MoMo Wu combine promotional videos; Strive for more media coverage, radio and television, paper media and online media. No matter how much traffic he can bring in the early stage, it is your bargaining chip for getting more cooperation; We took the initiative to contact five-star hotels to make new year decorations for Hilton, lobby flowers for Shangri-La, won the first prize of creativity in the dock lobby and flowers for the Golden Rooster and Hundred Flowers Festival. Making money is secondary, and fame is what we want. Of course, these are profitable. Don't take big projects that are given away for nothing. If we want to locate high-end, when choosing marketing customers, we should first consider the brands that we can leverage, such as the launch of Montblanc, the layout of Tesla's exhibition hall, jewelry exhibition area and real estate sales office. Needless to say, the publicity sent out is full of high sense. Insiders in each industry may rotate in various brands and get along well, and he may bring you an industry promotion.
Second, activities.
The activity of the store determines the probability that customers will pay attention to you. This picture has been sorted out for the longest time, but I didn't expect so many activities. We held a pool party and held a press conference on the yacht. Ten thousand roses were held during the non-holiday period, and ten thousand red roses were stabbed by six boys for two days; Joint high-end shopping malls give lectures in the lobby, and the participants are all luxury brands. Of course, if you think these costs are too high (it turns out that every time the activity plan is effectively implemented, it will be profitable), you can do the following basic activities well: 1, you can organize your own members to bring friends, increase the stickiness of old customers and expand new customers; You can also accept private banking, real estate, and high-end 4S shop floral activities. All flower classes strive for a training plan to make a series. After the customer contacts you four times, it is almost stable. The most strongly recommended is the floral category of banking customers of major banks. During the epidemic, we even sent flowers to our home to do more than 20 online floral classes. 2. Make good use of the self-media platform and engage in spikes, sweepstakes and gifts on a regular basis. And be sure to be active at any time. According to the festival, you can engage in flash decoration with the theme of "parting flower shop" from time to time, which will always keep people curious.
Third, tap demand cooperation.
1, leveraging the surrounding resources. Whether in a shopping mall or a store, you should first walk around the nearby merchants' week. You can present flowers to him, to his customers and partners, or you can combine products with him (flowers are a good combination, bags, clothes, jewelry ... all kinds of things that can be used as gifts can be packaged with flowers). For example, the flowers at the front desk of Baiwei Nian Shopping Mall made by our Dalian store, the opening flowers of various stores, the floral lesson in Century City Square, the customer appreciation ceremony of Baiwei Nian and Times Square, and the cooperative flower box between Shenyang Store and Medieval Store.
2. It was introduced by a friend. Friends around you can bring you more direct resources, list your address book, think about the possibility of using flowers, and contact one by one. This relationship has a high degree of cooperation, trust and long-term stability and is not easy to be replaced. Don't just look at retail, pay attention to the enterprises behind. Signing up enough corporate customers can make your daily life stress-free. We do a good job of front desk flowers and birthday flowers in many banks; I have done long-term layout of real estate, 4S stores and luxury stores (key point here: find an activity company. Most real estate, car dealers and shopping malls will directly cooperate with the activity company. The activity company of luxury brands can directly take over the national activity planning, including floral art, and contact several reliable activity companies to take you in. The cost performance of the activity company is definitely higher than that of the wedding company. ); Do high-end chain wedding photography and theme hotel scenery and so on.
3. Strange visit. Some brands and formats are beyond your power. Contact boldly, make a phone call and come to your house to find it. What you need most here is the accumulation mentioned above. Take your existing publicity and case, talk to him, find out the needs before you go, write a professional ppt, be ready for advantages and be confident! To be different from my peers, I have talked about five-star hotels, activity companies and banks myself, so there is a probability of success.
Fourth, bc transformation.
The 2c end is the retail business on which you start to live. There are enterprises behind the retail customers, and the 2b end is the enterprise you developed. Every enterprise is made up of individuals. This part must flow and transform with each other, make good use of the trust and resources of existing customers, provide services in place, and customers' friends are also customers, and brand partners can also recommend them.
Fifth, do a good job in holiday transportation.
For the flower industry, every festival is one of the few days just needed, and there is bound to be a lot of natural flow to patronize, so we must keep this part of natural flow. At the same time, regardless of new and old customers, record the time when they send flowers (birthdays, anniversaries, etc.). ) and send a message to remind you two days in advance every year. It would be better if there was a membership system.
Sixth, products.
You must have your own masterpiece, update the representative every once in a while, and every festival has a main promotion, even if it is not so dazzling, there must be different propaganda or stunt propaganda. We have made movie themes, business jet flowers and yacht flowers, all of which were exploded to boost sales.
Strive for the diversification of products in the store, not only flowers, but also eternal flowers, ornaments, dolls and balloons.
Everyone dares to try more beauty-related projects. There are flowers on the road, artificial flower scenery, overall soft clothes, green plants for rent, balloon parties and Christmas and New Year decorations. These all started from the first time when I didn't know how to learn everywhere, and now I am familiar with them, and I pursue more quiet beauty. Of course, you can also choose to focus on floral art. My suggestion is that the road ahead is wider to study what customers need.
Seventh, leverage the platform.
This part is the weakness of spending on the road, please work hard by yourself.