De Beers is a luxury brand, and its products are expensive, belonging to high luxury brands. De Beers' products mainly cover high fashion, leather goods, shoes, jewelry, perfume, watches and other fields. Its design style is famous for simplicity, exquisiteness, elegance and luxury, and it is one of the top luxury brands.

Its product quality, technology, materials, image and other aspects are high quality, favored by high-end consumers. De Beers is a high-end luxury brand, and its positioning and price are above brands such as Louis Vuitton and Hermes.

In a word, De Beers' product features are mainly reflected in high-quality diamonds, unique brand image, exquisite design and technology and sustainable development, and it has become one of the best quality, most valuable and most influential diamond brands in the world.

Product characteristics of De Beers

1. High-quality diamonds: De Beers' diamonds have been professionally selected, evaluated and processed, with the characteristics of high quality, high transparency, high color and high quality cutting, and are one of the best diamonds in the world.

2. Unique brand image: De Beers has a high brand awareness and reputation in the world, and its diamond products are regarded as representative products of the jewelry industry and have world-class brand value.

3. Exquisite design and craftsmanship: De Beers has a professional design and craftsmanship team and is committed to creating unique, exquisite and fashionable diamond jewelry, which not only conforms to contemporary aesthetics, but also incorporates traditional production techniques.

4. Sustainable development: De Beers actively advocates sustainable development and is committed to promoting the sustainable development of the global diamond industry, protecting natural resources, improving working conditions and promoting harmonious social development. ?

Reference to the above content: Baidu Encyclopedia-De Beers