In terms of character setting, a green cheongsam also symbolizes the green bottles of most of Baique Ling's products, which shows the street view and style of the Republic of China like the riverside scene at Qingming Festival, and finally comes to a magical ending. Unlike ordinary advertisements, just tell me how good my products are. If you don't look at the plagiarism of this advertisement on the scenes of major film and television dramas, it is indeed a good advertisement from the perspective of advertising creativity, which refreshes consumers' cognition of advertisements after Durex.
From the perspective of social circle of friends, people will naturally forward some novel copies, such as the advertisement of Baiqueling Shen Ling, which has spread from one word to ten words, and it is naturally forwarded more and more.
Judging from the sales volume of Baiqueling Moonlight Box, it is reasonable that WeChat 30 million+reading conversion is less than 0.00008.
The high attention and forwarding volume only pay attention to the advertising content of Baique Ling Shen Ling, not the product of Baique Ling Shen Ling itself. How many people read this circle of friends just sigh that the advertisement is awesome, then forward it, and then there is no more, and they will never know about the Moonlight Box series products again.
Once again, it is proved that the best-selling products still depend on the improvement of product quality, not all kinds of colorful advertisements and packaging.
As a patriotic sister paper and domestic cosmetics, it's hard to say I love you. To tell the truth, the skin care products and cosmetics I use are all foreign brands. I have tried them in China, but they are really incomparable with foreign products. Girls only have one face, so they naturally refuse to neglect.
The fundamental reason why domestic skin care brands are not bigger and stronger is technology, not marketing.
In order to better understand where the domestic skin care technology is backward, insert some knowledge and how to make cosmetics. In ancient times, we all extracted plants, which were natural and healthy, but natural extraction was an extremely laborious and expensive thing. For example, only a few grams of rose essence can be extracted from hundreds of kilograms of roses, so pure plant extraction is not feasible for large-scale production. Therefore, at present, the common practice of cosmetics is to extract ingredients first and then analyze them. From the analysis of the components, the same substance is artificially synthesized by chemical reaction, but the components synthesized by chemical reaction are similar again, and there will still be slight differences from the components extracted from plants.
In the research and development of domestic cosmetics, purification and synthesis can not reach the technology of international first-line brands. Therefore, the majority of girls will feel that the quality of domestic cosmetics is not good when using it.
In addition, another feature of domestic cosmetics is that it is impossible to achieve the same synthetic technology as the first-line brands by following the formulas of international first-line brands, nor can it break through the existing synthetic technology of cosmetics and truly realize technological innovation.
The advertisement of Baiqueling Shen Ling is really surprising, but if we really want to achieve high sales, we should improve the quality of the products. If skin care products are really easy to use, there is no need for too many advertisements, and the majority of sister papers will also tell each other and recommend each other. Sales will naturally go up.
Finally, the plagiarism of Baiqueling Shen Ling's advertisement also reflects that China's concept of intellectual property rights is relatively backward, and his innovation ability is not strong, so he is used to using it. To realize the supply-side reform in China, it is necessary to innovate independently in R&D and sales, which is the case for any enterprise.