1. Established at different times: Luk Fook Jewellery was established in Hong Kong 199 1, while Leofoo was established in Shenzhen and entered the mainland market in 2004. So there are essential differences between these two jewelry brands.

2. The main business is different: Liu Fu Group is a real jewelry business group, with yellow platinum jewelry, diamonds and all kinds of jewelry as its main business scope, integrating procurement, design, production and sales. Dragon's business model.

Leofoo is a jewelry brand, mainly focusing on research and development and production. Of course, it also has design, production and sales business, but "Saturday Fortune" has invested far more in R&D and production than Liu Fu.

3. Different brand cultures: The corporate mission of Saturday Fortune is to create value and inherit true love. The business philosophy of Liu Fu Jewelry is originality, service first and customer first.

Leofoo is a jewelry brand, mainly focusing on R&D and production. Of course, it also has design, production and sales business, but Leofoo's investment in R&D and production is far greater than Liu Fu's. Leofoo has its own production plants, including precious metal production and diamond inlay processing plants.