1, low visibility: Compared with other well-known jewelry brands, Huiju Building has low visibility. The level of popularity will affect the premium ability of the brand to a certain extent. Huiju Building is not well-known and has not spread and occupied the market as widely as other big brands, resulting in its low gold price.

2. The influence of brand strategy: Huiju Building takes the people-friendly route and is committed to making gold jewelry affordable for everyone. In order to attract more consumers to buy, the price of the product will be relatively reduced. Compared with other big brands, the price of gold ornaments in Huicuilou may be more close to the people.

3. Streamline operations and reduce costs: As a popular brand, Huiju Building adopts meticulous management strategies to improve operational efficiency and reduce costs. Will optimize the production process, control costs, find more competitive partners in the supply chain and reduce production costs. This streamlined operation enables the gathering building to provide gold ornaments at a lower price, thus making the price of gold relatively low.