Bottega Veneta is an Italian luxury brand, which belongs to Kaiyun. Made of traditional Italian leather technology. Business products include clothing, shoes, jewelry, leather goods, etc. 1966, the founders Michele Taddei and Andrew Zeng iaro set up the headquarters of Butterfly House in Italy, and named it BOTTEGA VENETA Workshop. In April 2020, the list of "Top 50 Most Valuable Clothing Brands in the World in 2020" was released, and Bottega Veneta ranked 42nd.

History of butterfly beetle

1966, the founders Michele Taddei and Andrew Zeng iaro set up the headquarters of Butterfly House in Italy, and named it BOTTEGA VENETA Workshop.

On July 1 day, 2065438, the Italian luxury brand BOTTEGA VENETA announced a new Chinese name: Butterfly Family. The pronunciation of the new name is similar to the Italian word Bottega, meaning "handicraft workshop" or "art studio".

This name contains profound meaning, representing "low-key luxury, extreme beauty, professional skills" or "combining low-key and expensive brand characteristics with innovative aesthetics", aiming at embodying the purpose of combining exquisite craftsmanship, innovative design, practical functions and high-quality materials, and also conveying the eternal essence of the brand.