* * * Brand positioning. * * Laofengxiang is a brand with a long history, and 10 has been ranked among the "Top 500 Most Valuable Brands" for many years. In contrast, Long Fengxiang's popularity in the market may be slightly inferior.
* * * Scale and business development. * * Lao Fengxiang has a larger scale, more direct stores and franchisees, and a wider business scope. Long Fengxiang is a relatively new brand. Although it has developed rapidly in recent years, its scale is still not as good as that of Lao Fengxiang.
* * * Product features. * * Lao Fengxiang mainly produces gold jewelry and also deals in other jewelry. When buying gold ornaments, consumers are more inclined to buy gold priced in grams, rather than gold priced in prices, because gold priced in grams is more valuable. There are no detailed information about product types and pricing strategies in Long Fengxiang.
To sum up, Laofengxiang Gold has advantages in brand position, scale, business development and product features. However, the specific choice should be decided according to personal needs and preferences.