First of all, the appearance of the shopping guide should give people a feeling of comfort and trust, and sincerely serve every customer. When the customer walked into the jewelry store, the shopping guide began to ask the customer what help he needed. Often customers will meditate first, and then take care of the shopping guide. At this time, the shopping guide should also try to figure out the customer's ideas and how to communicate to facilitate the transaction. Every customer doesn't like being cheated, so let them feel your sincerity. Sometimes no matter how good your product is, it's also because of your own problems that the product can't be sold. On the contrary, if the product is not outstanding, but your sincere service makes customers feel comfortable, customers will buy this product. This is also the principle of selling "yourself" first when buying products.

Secondly, the shopping guide should have rich jewelry knowledge, because many customers lack jewelry knowledge, so many people like to listen to your jewelry knowledge. When customers choose jewelry, you can fully display jewelry. At this time, customers usually have some questions. You can seize the opportunity to introduce relevant jewelry knowledge according to customers' questions. This is also a good interaction with customers. Grasp the characteristics of customers, make them easier to understand, feel more professional and trust you more, and the transaction will be completed in one step.

Third, skillfully explain the quality of diamonds and guide customers out of the misunderstanding of buying. Many people who don't know how to buy diamonds think it should be made in South Africa, and the cleanliness should reach vvs level. Under such circumstances, our shopping guide should come up with this thing skillfully. We can tell our customers that there are such products to keep them, and then tell them that the quality of diamonds is actually measured by 4C standard. South Africa produces a lot, and not all diamonds are good. Often many customers will question what you say. At this time, it is necessary to explain to customers, produce relevant certificates, explain some jewelry knowledge, and let customers have trust.