2009 China Jewelry and Jade Jewelry Guide
In 2005, the company passed the ISO 900 1 international quality certification, and the brand has successively won the honors of famous brands in Guangdong Province, famous brands in China's jewelry industry, excellent demonstration stores in China's jewelry and jade jewelry industry, and new brands in China's jewelry industry. Real brand jewelry is a large jewelry chain enterprise integrating production, wholesale and retail. With the brand concept of true feelings, genuine products and real brands, people-oriented, scientific management and brand service, the sales outlets are all over the country.
The headquarters of the company has the functions of product design and development, production and processing, strategic strategy formulation, information release and collection, marketing planning, business service supervision and macro management of branches all over the country. It has its own manufacturing base, and its products cover gold, platinum, diamonds, 18K gold, palladium, inlays, jadeite, pearls, silverware, red sapphire and so on. , and has a number of large-scale production workshops and quality inspection. As a jewelry enterprise specializing in jewelry products, it will continue to firmly base itself on the jewelry industry and make full use of the management experience accumulated in the jewelry industry for many years to promote the enterprise to become bigger and stronger. True brand jewelry has opened nearly 20 large-scale direct stores in Guangzhou, Dongguan, Shenzhen and other places, with more than 120 franchised stores all over the country, and set up holding subsidiaries or business departments in some medium and large cities. While gradually laying out the domestic jewelry market, Real Jewelry plans to set up the first overseas operation center in the United States and open a real jewelry direct store in the United States. After American direct stores are officially put into operation, they will open large direct stores in Japan, South Korea and Singapore, and strive to gradually complete the distribution of sales outlets in major cities in developed countries such as Asia, Europe and America within 20 years.
Real brand jewelry is very competitive in terminal retail. The directly operated stores under its jurisdiction are located in the bustling street area, with each business area exceeding 260 square meters. Real brand jewelry direct stores and franchisees sell about103,000 pieces of products annually, with a total turnover of 365.438+0 billion yuan and accumulated tax payment of over 654.38+0 billion yuan. According to the current marketing situation, the company will continue to expand and open more direct stores. , improve the overall sales, achieve an annual growth of more than 65,438+05%, double the product sales volume and total turnover within five years, and promote genuine jewelry to become one of the leading enterprises in the domestic jewelry industry.
2009 China Jewelry and Jade Jewelry Guide