2. In the jewelry market, the jade market is the most complicated and chaotic market, mainly because there are many other jade varieties with similar appearance characteristics, and the negative impact on the jade market caused by optimizing (B) jade and treating (C) jade with inferior quality. Because most consumers have limited ability to distinguish between true and false jadeite and whether jadeite is good or bad, they lack enough confidence in jadeite consumption and are always wary of enterprises and products. Therefore, our primary task in jade sales is to let customers eliminate this sense of alert, let customers trust our company and our products, and establish confidence in buying our products.
3. Use appropriate language to guide customers to know about enterprises and products. For example, we only deal in jadeite A; Our jade ornaments have been appraised by authoritative appraisal institutions and have appraisal certificates; The jadeite we handle is really Grade B jadeite, and it is a real jadeite. It is artificially optimized and cheap. These languages help customers eliminate their sense of vigilance and build confidence in the company's products. Only when customers have confidence and trust in the products will they have the desire to buy the products of the company.
4. We should use the cultural connotation of jade to stimulate customers' interest in buying jade jewelry. For example, wearing jade ornaments can be used as amulets to keep fit. As an ordinary person, everyone wants a safe life, a happy family and good health. These special functions in jade consumption culture will definitely stimulate customers' interest in jade jewelry, and then lead to buying behavior.
5. Most consumers are unprofessional or have little knowledge of jade knowledge and jade craft. Jade sales staff should use their knowledge and experience to understand the quality, technology and cultural connotation of jade. Through the comparison between different products, let consumers feel and understand what is high-grade jade and what is the high-quality craft that embodies the exquisite carving art of the Chinese nation; Through the explanation of the implication of jade ornaments, consumers can understand the beautiful implication represented by each jade ornament and look forward to the jade ornaments they choose. For example, in jade ornaments with themes, the green part is often placed in the belly of the Buddha, meaning happiness and high officials. Buddha navel carving represents the atmosphere; The Buddha's mouth is crooked, indicating that he is speaking for himself (the wearer), etc. Who doesn't want a good sign! Consumers naturally like to hear these auspicious explanations. If we can achieve this effect, our promotion will be half successful.
6. The price of jadeite often adopts understanding pricing strategy or psychological pricing strategy, and is also influenced by jadeite consumption culture. We already know that jade is an ornament with profound cultural connotation, and its profound cultural connotation is incomparable to any jewelry. In this case, different consumers have different understandings of the cultural connotation of the same product, and they like different things. People who like it regard it as a treasure, and people who don't like it regard it as a common thing, so the resulting psychological acceptance price is naturally different. This is the basis of jade jewelry pricing. The so-called valuable gold and priceless jade are also produced from this. However, psychological pricing is not equal to wild speculations, and the pricing of jadeite should be consistent with the overall price strategy of enterprises. At the same time, product pricing is a matter for enterprises, and whether customers can accept this price is another matter. In the price negotiation, the sales staff of jade should consider the cost of goods, customers' emotions, the company's operating principles and so on, and try their best to make it develop in a direction conducive to the transaction and the company's interests.
7. In a word, jade sales is a hard and meaningful job, which requires salespeople to keep learning and sum up practical experience in order to become a qualified jade salesperson. However, there is no hurdle in the world. As long as we are good at learning, diligent in practice and pay attention to summing up, we will certainly succeed in jade sales.