Seven Skills of Advertising Design
French window type
This is the most popular design scheme. Pictures account for 2/3 of the length of the advertisement, the title accounts for 1/3, and the text content can be divided into 2~3 columns. To use this design, it is best to design the entire advertising layout in a vertical form, with the picture on top, the title directly below the picture and the text below the title. This design can always get good results.
Seven Skills of Advertising Design
You need to think carefully before using horizontal layout (pictures and words on the left and right). People are usually used to adding explanatory text to the bottom of pictures. If the title is on the left or right of the picture, some people may not see it.
Seven Skills of Advertising Design
Highlight the title style
This design attracts readers by highlighting the title. It can usually be used in advertisements of airlines, banks, computer companies and insurance companies.
Seven Skills of Advertising Design
Text oriented
If the text of an advertisement is the key to convey information and ideas, then you should use this design. This design highlights the text, but the picture only takes up a small part of the space, and the title is only 1~2 lines.
Seven Skills of Advertising Design
circular
Although the appearance is average, this design can organize every element in the advertisement well and produce unexpected effects. The main idea of design is to form a harmonious whole through the perfect collocation of various elements.
Seven Skills of Advertising Design
box-type
This design looks like a table with a decorative border, and the text in the middle is surrounded by various pictures. This design is perfect for advertising fashion items and jewelry.
Seven Skills of Advertising Design
Side profile type
In this design, the characters form a natural circle along the outline of the product image. Advertisements for alcohol or cosmetics are suitable for this design.
Seven Skills of Advertising Design
Colorful style
Picture-oriented and used layout paper is twice as large as ordinary paper, which makes this kind of design form a strong visual contrast, thus attracting readers' attention. This design can usually be used in automobile advertisements.