After exploration, Lao Fengxiang gradually formed the following corporate culture:

Destiny: Inheriting and Innovating National Classics and International Fashion Jewelry Products and Culture

Wish the scene: "* * create classics, * * * enjoy quality"

Values:

"Sincerity to faith to perfection to kindness"

Honesty-loyal cause, loyal enterprise and loyal customer.

Faith-faith, confidence and credibility

Exquisite-exquisite industry, exquisite art and exquisite products.

Supreme goodness-good deeds, good learning and good people.

Business philosophy:

"* * * enter * * * win * * * enjoy"-create value for shareholders, develop together, expand the market with customers, win together with employees and repay the society.

Management philosophy: "Innovation Excellence, Synergy and High Efficiency" focuses on the overall development of the enterprise, starts with changing the concept, and actively promotes the construction of corporate culture with the theme of "enhancing confidence, rallying people's hearts, strengthening responsibilities and ensuring benefits";

Advocate learning enterprises and cultivate the same values.

Adhere to science and education to promote enterprises and take scientific and technological innovation as the leading factor.

Relying on scientific management to strengthen the standardized operation of enterprises

Building a harmonious enterprise and implementing the strategy of strengthening the enterprise with talents

Lao Fengxiang's cultural charm and cultural concept inspired employees' creative enthusiasm, and employees of the enterprise integrated their personal values into Lao Fengxiang's development grand plan; Through the implementation of people-oriented management, every employee can develop greater creative enthusiasm in the development of Lao Fengxiang, show their own values, and thus form a corporate culture with values as the core.

Enterprise origin

Shanghai is the birthplace of modern jewelry industry in China. The predecessor of Shanghai Laofengxiang Jewelry Store, Fengxiang Yuji Jewelry Store, was founded in 1848 (the 28th year of Qing Daoguang). 1908 (Guangxu 34) moved to Nanjing East Road (now No.432 Nanjing East Road), and this former site is now Laofengxiang Head Office.

Overview of brand development

In recent years, Laofengxiang Company has vigorously promoted resource integration and system reform, actively focused on brand superior resources, followed the brand strategic development policy of "based on Excellence, based on strength and aiming at enlargement", vigorously promoted the development of marketing network, actively adjusted product structure according to market consumption changes, continuously expanded brand promotion, and held colorful promotional activities, making Laofengxiang brand a household name in Shanghai and in East China.

Development goals

Set up a banner of China's urban industry.

Become the main force of China tourist souvenirs

Become the first brand in Chinese jewelry industry.

Enter the ranks of famous brands in the international jewelry industry.