Swarovski is a high-end brand. Daniel swarovski, the founder of Swarovski, was originally a glass cutter from the Czech Republic. With the technological innovation of the second industrial revolution, Daniel was deeply influenced and inspired by outstanding scientists at that time, researched and invented an exclusive crystal-like cutting machine, and constantly polished the technology to a higher level.

Swarovski (1895) was born in Austria and is famous for its advanced precision cutting technology and dazzling crystal products. Swarovski advocates the creative spirit, which is fully displayed in the series of accessories, jewelry and home accessories under the brand. Swarovski is the world's leading manufacturer of precision-cut imitation crystal, providing imitation crystal elements for fashion clothing, jewelry, lighting, architecture and interior design.

"Affinity-rich imitation crystal products are actually conveying the concept and connotation of exquisite culture and quality life to people, thus intuitively conveying this joy to those who have them." Recently, Robert Buchbauer, CEO of Crystal Boutique Business, a member of Swarovski's executive board, pointed out in an interview with Harvard Business Review.

Swarovski's two main businesses are manufacturing and selling imitation crystal elements and designing and manufacturing finished products. Swarovski imitation crystal has become an essential element in international design works. Since 1965, the company has provided natural and artificial gem precision cutting for high-end jewelry industry.