Actually, now is the best time for you. I think it should be good to open an online shop. I like being the best teacher.
Look at this:
How to run a flower shop (I: wholesale and retail of flowers)
The opening of society and the development of economy are the inevitable results of the rise of "foreign festivals" China people who are full are no longer satisfied with the enjoyment brought by material civilization. Spiritual civilization pursues a taste of life on the basis of material civilization, which has become the fashion rhythm of this era. Keeping up with the rhythm of the times will make your life dream plug in the wings of opportunity, and seize the opportunity to have tomorrow.
By introducing how to open a flower wholesale and retail store, we can not only understand the operation of the flower industry, but also have a deeper understanding of this form of investment. If you finish reading this article, you will suddenly realize that opening a flower wholesale and retail store is just a few links! Then, we are also pleased! The initial acceptance of opening a flower wholesale and retail store also includes three parts: store rent, decoration and purchase funds. The investment scale depends on the opening time and store rent, with the larger120,000 and the smaller 45,500. The skills of opening a shop mainly include familiarity with the market, site selection, store layout, business strategy, mastery of flower arrangement art, investment risk and so on.
The specific description is as follows: 1.
Proficient in technology. People who have never been exposed to flowers have long heard that flower arrangement is an art, and as a life etiquette flower, we only need to hold a little bag and flower arrangement technology. First of all, we should understand the flower language, what flowers to send to whom, what flowers to use on what occasions, the opening of flower baskets and the making of floats. It is simple to solve the problem with a book about flower arrangement. Practice makes perfect. If you use too much, everything will be fine. Second,
Store address. This is the key to our suggestion that you open a wholesale and retail store. Because the retail profit of the flower industry can reach 50%-80%, the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January. From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance. Secondly, from the point of view of improving the performance of wholesale and retail, because the wholesale profit is about 10%-30%, the store can be located in a wholesale street in the flower market or a block where flower shops are concentrated. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will get a lot of business that others can't get. At the same time, other flower shops are your wholesale customers. Third,
Decoration. The decoration of the flower shop is mainly reflected in the word "huahua". To achieve this goal, there is only one way, that is, more glass with reflective function, so that the storefront space appears larger, one flower becomes two flowers, and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, lighting color is also very important. It is suggested that pink lamps can be properly decorated and used as wholesale and retail shops. After the front hall of the storefront is properly decorated, the backyard can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so the advertising benefit and flowers are also a kind of protection. Decoration with glass as material has low cost and good effect. Fourth,
Buy goods. Purchase channel is the key to wholesale and retail stores, because the quality and price of flowers are your magic weapon to win the market. Finding the source of self-produced and self-sold goods can ensure the maximum profit space for you as the flower of our friendship. Located in Dounan Town, Kunming, the largest flower market in China, it has its own production base, adopts the brand strategy of price+quality+service, and defines the responsibilities, rights and benefits of both parties with standardized contract management. So guarantee your interests in the form of general agent or direct store. Friendship is based on the principle of "reputation, quantity wins". As a self-produced, self-sold and air and rail consignment agent, we will provide you with sufficient supply. It's up to you to run your own business. Five,
Business strategy. China has been reforming for 20 years. There is no blank market waiting for you to develop anywhere. Everyone is doing it. It depends on how you do it. Reputation is the key. One is the quality and price of flowers, and the other is the quality of service. If the quality and price of flowers are controlled by suppliers, then wholesale and retail stores will mainly serve the quality of service as shopkeepers. Why not make a promise of free door-to-door delivery first? This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers. Second, avoid waiting for him. No matter which city, flower arrangement in star-rated hotels is a good business. Change the issue every 3-5 days, ranging from several hundred yuan to several thousand yuan. What's more, there are many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development. Cooperate with the radio station to sell back the products cumulatively. If necessary, you can continue to pay attention to this column, and we will pass on the scriptures for free.
How to Pass the Flower Shop (Part II: Sending Flowers)
How to Pass the Flower Shop (Part II: Sending Flowers)
At present, most flower shops have opened the service of delivering flowers to their homes. This not only facilitates consumers to buy flowers, but also effectively enhances the reputation of flower shops and increases their income. However, in the actual operation process, many flower shops take it for granted that they guess the customer's psychology because they don't pay much attention to details, and as a result, they do things badly and make consumers dissatisfied. The following three common problems, I hope that flower shops that implement flower delivery services can pay attention to them.
First of all, the fresher the flowers, the better. Flower shops sometimes meet some picky customers, and always think that the flowers delivered to their doors must be the old flowers left in the store, so some flower shops will specially select those flowers that have just been purchased or are in bud to send, thinking that customers will have nothing to say. Some bosses think that the budding flowers last the longest, and customers will be very satisfied when they see them. Actually, it's not. It's not the same as buying flowers at home. When people buy flowers for themselves, they may pick buds, hoping to bloom longer. Under normal circumstances, people will make an appointment to send flowers to the flower shop, hoping that the flowers will have a better effect at the moment of delivery. If a basket full of buds is sent to the other party at this time, the result can be imagined to be greatly discounted (except for special needs). Moreover, people's appreciation of flowers has been greatly improved, and consumers can see which flowers are fresh and which flowers are failed. Of course, some flower shops do choose flowers that are too open, which is even more undesirable. In the end, I can only smash my own brand.
Secondly, the delivery time is not as early as possible. Customers usually put forward a clear delivery time when making an appointment, and many flower shops often deliver flowers in advance. The owners of these flower shops think that the employees who send flowers may encounter various situations on the way. If it is later than the time agreed by the customer, you may miss the customer's business, so it will be safer to deliver it early. As we all know, sometimes it is because it is delivered too early that customers will be dissatisfied. For example, one year on our wedding anniversary, I wanted to give my wife a surprise, so I secretly decorated the house while she was still at work, prepared some delicious side dishes, and ordered a bunch of flowers from a flower shop, saying that they would be delivered on time at six o'clock in the evening, because my wife would get home at about five minutes to six every day, so I could get two surprises. But it was only about 5: 30 in the evening when the florist knocked on my door. Facing the breathless flower delivery worker at this time, do you think I should accept flowers? In fact, as a flower shop, you should think of this detail. If the employees who send flowers come too early, they can wait nearby for a while and then send them in at the appointed time, so that the embarrassing situation can be completely avoided.
Also, invoices are not necessary. Once, I ordered a flower basket from a flower shop on behalf of a friend, and agreed to send it before payment. At that time, I specifically asked for an invoice on the phone. As a result, the flower basket was satisfactory, but the employee who sent the flowers brought the receipt, so I had to call the flower shop to negotiate with the boss again. Scenes like this are actually very common. Flower shops usually send flowers to their homes without invoices. Some flower shops are of the view that we will bring it if the customer asks, but the customer didn't mention the invoice on the phone, which means it is not needed. In fact, this is another kind of assumed guess. It is a matter of course to give an invoice for shopping, and customers don't need to mention it in particular. As a flower shop, if it is convenient, you can ask the other party if they need an invoice before making an appointment, which is convenient for both customers and yourself. Otherwise, the customer asks, isn't your employee going to make another trip?
How to run a flower shop (Part III: Flower shop space)
How to run a flower shop (Part III: Flower shop space)
Flower shops generally choose places with good geographical location, so the land price and rent will be more expensive, and considering the problem of funds, flower shops will not be too big. Therefore, how to use the limited space to display as many flower products as possible has become a problem that flower shops need to consider.
It is a good way to make full use of three-dimensional space and increase the limited usable area. Using all kinds of shelves and hanging devices is a way to fill the three-dimensional space, but the layout effect will be a bit rigid. This flower shop (see photo) has made some white columns with different heights on the background of a main wall, made some semicircular protrusions on the wall, and placed several pots of green ornamental plants on it, which not only makes the original white wall full of vitality, plays the role of beautification and decoration, but also makes full use of the three-dimensional space and increases the number of plants placed, killing two birds with one stone.
The layout of the flower shop is very important. Exquisite and beautiful layout can not only attract consumers' attention and guide them into the flower shop, but also bring inspiration to customers. Customers will also combine some good ideas with home decoration and decoration, and then become frequent visitors to flower shops. For example, the method of making three-dimensional protrusions on the wall adopted by this flower shop in the picture can be used in home decoration to make up for the shortcoming that the wall is too monotonous, and then placing plants will form a three-dimensional and lively decorative effect.
How to run a flower shop (Part IV: Attracting customers with characteristics)
How to run a flower shop (Part IV: Attracting customers with characteristics)
Catherine Wright is a florist somewhere in Canada. She believes that the success of her flower shop operation lies in excellent customer service, and good service also strengthens customers' recognition of flower shop products.
1 1 years ago, Wright, who helped his family run the jewelry business, decided to open his own flower shop-Catherine Design Studio. She specializes in retail and promotion courses, so she intends to apply these business skills to her own business. She put many flowers in the jewelry window to promote sales, and the result was mutual benefit.
Since the establishment of the store, Wright's business philosophy is to maintain its characteristics and win the favor of customers with high-quality service and freshness. Wright has always insisted on doing this, which makes her flower shop stand out in the local area. She not only keeps business contacts with local theaters and many actors, but also holds dozens of weddings in local and neighboring areas every year, and her business is getting better and better. Wright said: "I try to make some innovations in floral works, but I prefer to keep the service model and turnover stable." Therefore, customers know that when they call, whether I or someone else answers the phone, they will get consistent service. "
Talking about employees, she said, "If I don't hire others, people will keep calling me, which makes it difficult for me to leave the store. Although I am passionate about this, I am more willing to look for opportunities to carry out more business. "
Catherine Design Studio has more than 30 square meters of retail space and 60 square meters of storage room, and the storefront decoration is very elegant. Flowers are marked and placed outside the store for customers to choose. People can see, touch and choose when they enter the store, which attracts more customers.
Wright and his staff (including two full-time employees and two freelance designers) made many bouquets and matched them with suitable vases to show their design level. In their business, the flower business accounts for 70%. They are very good at using seasonal flowers, such as Cao Ding and kale, to bring seasonal flavor to these designs. At the same time, they have done a lot of local permanent decoration design for customers such as shops and hotels, which plays the role of advertising.
Wright said: "In recent years, people regard flowers as the last process when decorating houses. Even a bunch of monochromatic daisies can give people beautiful enjoyment, so the business of flower shops will definitely get better and better. "
How to run a flower shop (5: Give the flower shop a unique beauty)
How to run a flower shop (5: Give the flower shop a little unique beauty) Give the flower shop a little unique beauty.
Friends in flower shops are very delicate, good at capturing consumers' psychology and sensitive to avant-garde consumption trends. In order to attract more attention, many friends practice the word "expert" in the flower shop. However, today, uniqueness is not easy to do, such as holiday promotion. Before each festival comes, the flower shop will make some samples and show them to the guests in the flower shop. Or take photos and send them to old customers; Make posters and stick them in front of the store to attract customers. Finally, I came up with an eye-catching and humanized banner, "Take the flowers home and let go of your busyness". Looking back, it was all over the street. With the constant changes of seasons and hot spots, it is difficult for the lobby display, glass door decoration, floral style and types of flower shops to become their own patents.
But once in Xinjiang, I saw the shopkeeper's casual brushstroke, but it touched many people's hearts and attracted many buyers. This flower shop is located in the lobby of the flower wholesale market. The room is tall and slightly messy. In order to make up for the unsightly appearance of the shop, the shopkeeper decorated the corner of the flower shop with a green climbing plant (see right). This kind of "oblique drawing" makes people feel the pleasure of thinning branches, and the classical beauty is revealed from the "oblique drawing", which makes people think deeply. ...
Classical beauty is as touching as a greenhouse full of flowers. Because Du Mu, a poet in the Tang Dynasty, said that plum blossoms "cover the Yao platform according to the stream." Beautiful! Shi Qiji's "A Thousand Villages, A Branch Bloomed Last Night" is wonderful! What flower shops want is beauty, which is not only ornamental beauty, but also classical synaesthesia produced by ornamental beauty.
In leisurely coffee houses, quiet wards and elegant bedrooms ... flowers, as a fashion choice, are being recognized by most people. The business of flower shops will get better and better, and the competition between flower shops will become more and more fierce. Customer-oriented, humanistic care has become the mainstream of the times. Please try your best to find a unique "beauty", and we will be closer to our customers.
A little experience in developing high-end services
I have some experience in developing high-end services for small and medium-sized owners, and developing high-end products or services with high added value is a highlight of their business. Most small and medium-sized owners can only be helpless bystanders in front of large-scale flower gardening projects because of their small strength. In addition, I want to contribute my own experience as the stone of other mountains-in the operation of flower shops, I learned that many flowers can not only decorate the home environment, but also monitor and even improve the home environment through customer feedback cards and consulting experts. Of course, they also pollute. So I opened up a new business of "greening the home environment". For example; A client complained that my flowering period was not as long as before. After investigation, the reason is that the customer's home is full of cigarettes and mahjong. I suggest that she strengthen ventilation and plant some green broad-leaved indoor plants. Some customers often cough, so I advised her to move Lily out of the bedroom ~ ~ ~ After a while, I found that although my profits did not increase significantly, there were more old customers, and my services and products obviously began to diversify.