However, I received them warmly.
Me: My colleague's daughter just passed her 20th birthday bar mitzvah this month. She gave her a rose gold diamond necklace. After all, 20 is also an important age. She hopes to give her daughter something unforgettable.
As the saying goes, a diamond will last forever, and a diamond will remain unchanged for years or even longer.
It doesn't matter whether you buy it or not. Let's look at the style first.
Daughter: That should be quite expensive, right?
Mom: Mom will give it to you as long as you like.
Me: My daughter is so sweet. I'm afraid my mother will spend more money. My mother loves her daughter very much and is willing to spend money.
But don't worry, diamonds are not very expensive, ranging from 1000 to120,000. How much does mom think is appropriate?
Mom: Two or three thousand is about the same.
Me: That's a good choice. The price of our counter is relatively real, basically one or two thousand. I think my sister's skin is so white, whether it's rose gold or platinum.
Daughter: I like rose gold.
(I immediately picked two models, the price is between 2300 and 2700. One is the sea of stars and the other is the moon.
Me: These two meanings are different. The sea of stars is the journey of a daughter's life, just like conquering the sea of stars, and the love of mom and dad is always around.
Stars hold the moon, that is, the daughter is the darling of parents, and everyone loves it and holds it in their hands.
Sister, which style do you think is more suitable?
Mom: What do you think of the stars and the sea, daughter?
Daughter: Well, I like this style.
Finally, I calculated the price and got a 98% discount. It's a deal.
Transaction analysis:
1, relieve psychology
As soon as my mother came over, she said, just looking around. At this time, you can't act like you want to sell goods, and don't just introduce products. Let customers feel that I don't buy, and sales won't embarrass me.
So I usually say, it doesn't matter whether you buy it or not, you don't have to spend money to try it.
2. Understand the demand budget
Identify how much customers can buy and how much they want to buy. Otherwise, blindly recommend, only to find that the customer's budget is not so much, which is more passive.
Why do you sometimes receive customers and buy quickly?
Mainly because what sales say is consistent with what customers want, which satisfies their inner desires.
For example,
In this case, parents bought their daughter a 20-year-old adult gift, which shows that they attach great importance to their daughter and love her very much.
At this time, if you recommend sales, you must focus on the care of parents for their daughters.
1, my mother said, as long as I like it, the price is not a problem. Sales took the opportunity to send a compliment of "My daughter is intimate and my mother loves me", which hit my mother's inner thoughts.
The customer's impression of sales must be extra points.
2. From the product meaning, the stars, the sea and the stars hold the moon.
The sea of stars originally refers to a person's lofty aspirations and goals. According to the customer's purchase intention, sales evolved into "a daughter's life journey, accompanied by parents' love."
Think about it, is this the result that customers want?
"Daughter is the darling of parents" is also the sales focus of "holding the moon"?
So,
If you want to better convince customers in any sales, first of all, you are not in a hurry to explain from the product side.
Instead, we should first find out what the customer cares about and what the desired result is, and then link the selling point of the product with the desired result.
At this time, your words will be very convincing.
Think about a question:
Girls want to buy diamond rings. What are their inner desires and thoughts?
I'm Robin, focusing on jewelry sales and management training. I sell original works of Diamond Robin, and it is forbidden to reprint them without authorization. I have joined the copyright protection plan of Rights Defender (rightknights.com).
If you have any questions about jewelry sales skills or management, please pay attention.