Customers are an indispensable source of income for the company. I believe many people have the trouble of being a public relations manager. In fact, it is best to give gifts in a good way. People who receive gifts will feel that they are well-intentioned and will increase their goodwill towards your company.

For the company, customers are God and the key to supporting the company. Then maintaining customer relationship and developing customer resources is one of the most important tasks of general companies. Maintaining customer relationship is not only to maintain respectful, equal and thoughtful service in business communication, but also to give gifts to customers and strengthen contact at ordinary times.

Pay attention to and avoid giving gifts to customers;

The first is the theme of the gift: the gift is the carrier of use value and spiritual value. To give gifts spiritual value correctly, we must grasp the theme of the activity.

The second is to pay attention to the budget for buying gifts. Every time you buy a gift, the company often has a specific budget. So buyers must carefully choose gifts according to the budget.