Van Cleef & Arpels has been its biggest selling point since its birth. Usually, celebrities and stars will say to Van Cleef & Arpels, "I want to take part in an activity, and I want to wear your necklace or ring ..." There is no more specific requirement. They trust the craftsman's skill very much and know that the craftsman knows his ideal appearance. The craftsman designs the renderings, and after the customer is satisfied, he begins to select materials for production. Sometimes, they also receive some special requests. For example, Maria Kelly wants to make a butterfly-shaped ornament, which has the same reputation as her. Because her fingers stand out when she sings and holds a microphone, craftsmen have designed a ring that can be worn on multiple fingers. Now it has become a best-selling classic style.

1930, Van Cleef & Arpels invented a treasure chest full of feminine tenderness. This is the originator of modern cosmetic box, specially registered as a patent trademark. Can hold all kinds of portable small pieces, with landscapes, flowers or China art play patterns embedded inside. Exquisite workmanship, comparable to18th century Li Dian furniture.

Another famous masterpiece of Van Cleef & Arpels is the "Mysterious Mosaic Method" invented by 1933. This kind of inlay is to arrange the gems closely together, without any metal or claws, but to cut the gems into the same size by using the technology similar to the track, and then put them in one by one. This method is very time-consuming, but the result can make the gem fit the skin and show different luster from multiple angles with the limbs. This technology does not have any visible claws that belong to Van Cleef & Arpels. Van Cleef & Arpels has a 50-year patent for this "mosaic method".

In 2004, we once again showed a positive attitude of not sticking to it, integrated the fine lineage of century-old haute couture jewelry into the new trend of jewelry fashion, and put forward a good idea of "changing jewelry from cloth to cloth"

Van Cleef & Arpels' new jewelry collection "Haute Couture Collection" has changed the way jewelry is worn, and also changed women's view of appreciating jewelry. The CoutureCollection with a total value of over10 billion yuan brings out eight new concepts of jewelry design. The decorative details of the bow are naturally the key points that cannot be ignored in discussing haute couture women's wear. This is a very classic design element of Van Cleef & Arpels. It is said that this inspiration comes from the simplicity advocated by Queen Anne of France.

Among many jewelry classics, the "Broderie" series with patterns as the main design axis echoes the fine embroidery method as the essence of uniforms, and is integrated with Van Cleef & Arpels' tradition of drawing inspiration from nature. Diamonds and sapphires are used as flower-shaped materials, and crystal-clear green garnet (also known as Sapphire) is used as leaves, which are sometimes in bud and sometimes in bloom, showing the vitality of the world of flowers and flowers. "Petillante" series, as its name implies, is a sparkling visual effect, and the combination of different cut diamonds is a major feature; Connecting diamonds with precious metal threads through embroidery, inspired by lace on women's bras. The series of "brooch" (button) and "zipper" (zipper) more realistically point out the main axis of the concept of clothing. In fact, Van Cleef & Arpels designed zippers as jewelry and accepted his personal customization as early as the Duke of Windsor. The difficulty of sliding design of real zipper lies in how to prevent diamond friction; At the same time, in the design, it is very unruly for women in the 1920 s to embed princess-cut diamonds in belt zipper bracelets and replace precious metals with leather.

In 2006, Van Cleef & Arpels Envol jewelry series is a beautiful extension of butterfly design, including rings and bracelets, decorated with gold or platinum, capturing the exquisite posture of butterflies in the past and presenting them to the world in an innovative way.

In 2006, in order to pay tribute to the first Van Cleef & Arpels boutique opened at No.22 Fanton Plaza, Van Cleef & Arpels-tourbillon watches were released in limited quantities all over the world, which was very precious.

In 2006, Van Cleef & Arpels continued to interpret the wonderful life of nature with bright jewels. Cosmos means the universe, and its four petals symbolize love, eternity, harmony and infinity respectively. The tenacious universe and smart butterfly are reinterpreted by Van Cleef & Arpels in the jewelry industry, giving jewelry unparalleled bright vitality. Cosmos jewelry series is exquisitely inlaid with platinum or gold and sparkling round cut diamonds, showing a vivid noble and gorgeous temperament.