Jewelry Chain Store Brand Jewelry Chain Store Online Shopping Catalogue The Role of Jewelry Types Matching Jewelry Chain Store Joining Elements Jewelry Chain Store Location Jewelry Chain Store Management What brands are there in jewelry chain stores 1 jewelry types 1, classified by jewelry material.
There are many kinds of jewelry materials, which can be roughly divided into glass, bone, keratin, pottery, crystal, imitation gold, wood and other types.
2, according to the modeling classification
The common shapes of ornaments are beads, columns, animals, polygons and totem images. Generally speaking, the more complex the shape, the higher the requirements for the production process.
3, according to the decoration parts classification
Ornaments can be divided into pendants, headdresses, chest ornaments, hand ornaments and foot ornaments according to their decorative parts. There are many pendant ornaments, mobile phone ornaments, bag ornaments, clothing ornaments, car ornaments, home ornaments and so on. A headdress is an ornament worn on the head. Chest ornaments are mostly worn on clothes on the chest. Jewelry refers to the jewelry on the hand. Foot ornaments are usually hung on the ankles. These decorations are very decorative.
2 the role of jewelry jewelry is an item used for decoration. The general purpose is to decorate rooms, cars, beautify the public environment and personal appearance. Some ornaments can play the role of fragrance, cleaning and beautification, and have certain health care functions. Some ornaments can not only play a decorative role, but also show social status, spread culture and promote emotional communication. Good jewelry can make people feel refreshed and relaxed. Many jewelry boutiques on the street are paying more and more attention to the jewelry market. Jewelry is indispensable for home decoration, birthday gifts, friends' parties and gifts for men and women.
3 jewelry with 1, according to the color matching
If you wear color-preserving farm clothes, such as black, blue, red, green and coffee, match with light-colored ornaments. On the other hand, if you wear light clothes, decorate them with bright ornaments. White ornaments are extremely suitable for clothes of any color and can be freely matched.
Step 2 match according to style
If the style and color of clothes are simple, wearing some accessories will make clothes look better. If the clothes are complex in style and colorful, it's unnecessary.
Step 3: Make it according to the time
When you wear a formal evening dress to a banquet at night, you can use dazzling ornaments to avoid being too simple and simple. For example, necklaces and hands should be dignified, and earrings should be long and vertical. Corsage with evening dress is not suitable, but if it is a dress, cell flower is a charming match. Besides, when wearing gloves at a formal dinner party, rings and jiaozi are not allowed on gloves.
Step 4 match according to skin color
People's skin color can be roughly divided into rosy, white and yellowish. People with rosy complexion can wear colorful ornaments, such as earrings inlaid with red and sapphire, K-gold necklaces with pendants, platinum necklaces, K-gold rings inlaid with gems, etc., which look very fit. People with fair skin can wear light or bright jewelry inlaid with precious stones, such as K-gold necklaces and rings inlaid with colored gems such as red and sapphire, to show gentleness and beauty. People with slightly yellow or gray skin can buy colorless and transparent jewelry, such as platinum jewelry, platinum diamond jewelry, platinum inlaid red jewelry, sapphire jewelry, crystal necklace, pearl jewelry and so on. , can add elegance and fortitude.
The key to joining jewelry chain stores is 1 and rich products.
Only when the supply of goods is sufficient and the quality of goods is high can the steady growth of turnover be realized. Various sales strategies are only auxiliary means, and the key to attracting people's attention is the diversification and dazzling array of goods. In addition, reliable quality and excellent service will contribute to the growth of your store's turnover.
2. Choose the right brand to join.
In the jewelry industry, joining a mature and healthy brand will make entrepreneurs get twice the result with half the effort on their career path. In this process, you can not only learn mature management experience and skills, but also use the brand advantages and positive influence of enterprises to open up markets and make your store grow rapidly and steadily. A good brand, the head office can provide unique business privileges, and have personnel training, organizational structure, management and commodity supply and marketing assistance.
3. Sufficient funds
Joining jewelry chain stores requires paying a certain joining fee for the joining company, such as joining fee, deposit, brand use fee, etc. The joining fee of big brands is very high, and you must have enough funds to operate normally. After joining, the franchisee has the right to use the jewelry brand and use the brand to open a shop. And have the right to provide a series of franchise services such as ordering, picking up goods, after-sales follow-up, holiday promotion and so on according to the contract requirements.
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In the process of site selection, firstly, it is necessary to deeply analyze the population density, occupation composition, family size, average household income, consumption expenditure, gender ratio, age structure, floating population, total number of stores, consumption tendency, purchase time and purchase motivation in the surrounding areas, and study the layout of chain outlets in the corresponding designated areas. The principle is to determine and arrange a central store combination according to the layout of the city business circle, so as to better establish a dynamic and balanced relationship.
Step 2 determine the street
A city will be divided into several business districts, and the city center and sub-center are divided. In practice, we will face many problems such as the location of main roads, intersections of main roads, secondary roads, residential areas, urban-rural junctions and so on. Most office workers live outside the city center, accounting for a considerable proportion of the consumer groups. Most of them go to work in a hurry in the morning and have enough time on the road after work in the afternoon. There will be obvious stable consumption hump in shops along the main road. Therefore, the site selection should be combined with the above situation, and the side close to the radiation direction outside the city center will help customers stop.
Step 3 determine the rent
For jewelry franchise stores, it is necessary to pay attention to the cost performance of rent when opening a store. The rents of shops with different geographical environment, traffic conditions and building structures vary greatly, sometimes by several times. The location of the store depends not only on the surface price of the store, but also on the cost performance of the rent, in order to support the survival of the store.
6 jewelry chain store management 1, choose a good positioning
According to your own actual situation, determine the brand positioning and grade of jewelry, and consider the specific store address. In the actual site selection process, in addition to considering the flow of people, we should also consider the influence of competitors and the number of surrounding peers to avoid the negative impact of peer concentration on the store business. Generally speaking, places close to target customers and transportation hubs are more suitable for opening fashion jewelry stores, but the specific positioning process should also be analyzed according to the surrounding environment and store rental.
2. Do a good job in store promotion
After the positioning of jewelry chain stores, decoration and publicity are needed. In the process of store decoration, we should start publicity, such as pulling a banner or getting a countdown. Shop decoration should take into account the positioning of jewelry stores, consumer groups, consumption levels and other issues.
It is not advisable to pursue perfection.
Shops should have their own style from the first day of operation, and don't give up at will. In some places, people's spending power is relatively low and there are fewer people. You may need to bring some things to sell, but if this continues, it will not form a brand effect and it will be difficult to open up sales. When a jewelry store becomes a department store, it loses its meaning and its positioning changes.
4. Ensure good supply.
It is good to have a low-priced supply, but it will be better to have a fixed supply. Jewelry stores are actually small-scale operations, emphasizing fast-forward and fast-out, low prices and high prices, and seeking benefits from them. The faster the goods are sold, the faster the capital turnover and the lower the risk. We should not spend time looking for the purchase price, but should consider which format sells better. Jewelry stores are mostly retail, not wholesale. The price difference of a few cents will not hurt their vitality, and the profit will be very small at most. However, in order to seek the lowest purchase price, the labor cost and object cost may be higher, and the result is that sesame seeds are lost and watermelon is lost.
What brands are popular in jewelry chain stores? Binfu learns calligraphy. She is AJIDOU of Italy, Winnie the Pooh of Italy. The stone story of Vienna is stone. Xu Ping Zi Xuan SHINEACC is super decorated.