1. Offline and outdoor advertisements bear the brunt.
In the deserted streets, all voices have disappeared, and offline and outdoor have become advertising industries.
2. Shift from high-speed growth stage to high-quality development.
When the attention of the whole people is focused on the epidemic, the advertising industry that needs attention has also entered a new round of cooling-off period. It is not difficult to speculate that the advertising fees of brand owners will continue to shrink in 2020 compared with the previous year. At this time, in order to achieve the expected advertising effect, the creativity of advertising becomes particularly important.
3. Public welfare is in power
Brand initiative kisses social responsibility
In the previous marketing trend forecast in 2020, Xiaohu mentioned that public welfare will be a major focus of brand marketing in the future. I believe that after this epidemic, brands will be more aware of the contribution of injecting "social responsibility" genes into themselves to the sustainable development of brands.
4. Turn offline to online
Industry advertising is changing.
However, under the impact of the epidemic, some industries are also breaking out against the trend. For example, some internet plus brands such as telecommuting, online education and network-based games; For example, life safety related brands such as health, health preservation and epidemic prevention; For example, short videos, online live broadcasts, video websites and other apps that provide first-hand social entertainment information for "home" have obvious growth trends.
It can be said that digital office, online payment of knowledge and digital entertainment will become the focus of advertising increment in this period.
In 2020, I hope that all advertising marketers in China will correctly look at the crisis and opportunities, learn to plan ahead and be fearless in times of crisis. The rest is to wait for the epidemic itself to be effectively controlled and watch the arrival of spring together.