First, the promotion in Amazon site promotes the optimization of the product itself: it must be done well. Title, five-point description, search term, product description and product picture are the most basic optimizations when we publish a product.
Promotion: we should consider the way of promotion. For example, buy one get one free, as well as third-party open promotion tools coupons, discount percentage promotion settings and so on.
In-station spike promotion: then the purpose of spike should be clear; In order to avoid the situation of low page conversion rate after seconds kill, "Amazon seconds kill list preparation" should be in www.ikjzd.com/a/141.html; Do some preparatory work before spike, and the first hour of spike is especially critical.
Advertising promotion of cpc in the station;
We must first know the premise of the Chinese Communist Party.
1. The seller's sales plan must be a professional seller.
2. The product must have a purchase box to do pay-per-click advertising activities. Some sellers think that only FBA can advertise, which is actually wrong. This is because many new stores do not have shopping carts, but only after FBA is issued, which is a misunderstanding.
3. Some categories can't use the advertising function, such as adult products, digital cameras and jewelry in American stations, clothing and health care in British stations.
Then the way and structure of cpc advertising matching, Amazon CPC advertising knowledge list (1) also explains the corresponding solutions for the situation of low click-through rate, no exposure rate and no click-through rate.
Second, Amazon promotes the issuance of orders through off-site traffic promotion.
The core of off-site promotion is to collect feedback from social platforms such as facebook, slideshare, youtube and google plus to form new comments. There are detailed steps to follow in "Amazon Off-site Drainage Skills".
Note: When we promote Amazon websites such as Facebook and youtube, don't forget to bring links.