Kaiyun also released new patterns and visual signs. According to the group, "Kaiyun" is more in line with its luxury brand and sports brand image.
The inspiration of the new brand name comes from the origin of the group's business-Brittany in northwest France, and the KER in Kering means "home" in Brittany. Kaiyun is also homophonic with the word "care", which reflects the group's high concern for customer needs and interests. Along with the new brand name, kering also released a new logo-heart-shaped face's owl pattern, representing foresight and wisdom, and put forward a new brand development slogan "Imagine in the wild".
Kaiyun has a series of brands with complementary advantages and strong natural growth potential, which have great development potential. These brands include Gucci, Bottega Veneta, Alexander McQueen, Saint Laurent, Balenciaga, Brioni, SergioRossi, Christopher Kane, stella mccartney, Boucheron, Girard-Perregaux, Jeanrichard, Kylin, Pomellato, PUMA, Volcom, Cobra, Electric and Tretorn. We will wait and see what surprises the renamed kering will bring to customers. 20 13 On April 26th, French Pino family announced in Beijing that they would donate the bronze statues of the mouse head and rabbit head of Yuanmingyuan to China for free.
The donated mouse head and rabbit head are two of the bronze statues of the 12 zodiac animals lost in the Yuanmingyuan in Beijing. In 2009, the two animal heads were auctioned in Paris, which attracted the attention and condemnation of the international community, and China also clearly expressed its opposition.
The Pino family bought the two animal heads from the original owners of the cultural relics and expressed their willingness to donate them to China for free. The Chinese side gave positive comments on this move, believing that it is in line with the spirit of the principles of the international convention on the protection of cultural heritage, is a friendly expression to the people of China, and is also conducive to the return of more China cultural relics lost overseas.
Over the years, China, together with other countries with lost cultural relics, has long been committed to promoting the return of cultural relics lost overseas to their original countries, which has received positive response and support from the international community. This willingness to donate reflects the Pino family's support for China's heritage protection and the international community's recognition of the value concept of cultural relics returning to their original countries.