To treat this kind of tour guide, the relevant units should ban its tour guide qualification and impose a fine on it. In fact, such vicious tour guide incidents frequently occur in Yunnan and other places, and the core reason lies in the vicious competition in the tourism market. Because in recent years, although the tourism market has developed rapidly, young people prefer go on road trip or individual tours, and most of them choose group tours, while the elderly themselves are not strong in spending power and will not choose those expensive tour groups. This has led many travel agencies to introduce various low-priced tour groups to attract the elderly, which is basically unprofitable and can only be obtained by inducing consumption, so the phenomenon of compulsory consumption has appeared frequently.

In order to solve this problem, scenic spots need to strengthen supervision, first improve the complaint channels to ensure that tourists can reply to relevant units in time when they encounter complaints, and at the same time improve the efficiency of law enforcement units, handle relevant complaints or reports in the shortest time to ensure tourists' play experience.

Finally, travel agencies that violate laws and regulations should be severely punished. If there is a compulsory shopping time, the regulatory authorities can ask the travel agency to refund the tourists' fees and make compensation. Travel agencies that refuse to change their course will be directly shut down and their business licenses revoked.

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Recently, in Xishuangbanna, Yunnan, a tourist received his family at a shopping spot? Does my son need surgery when he is sick? During the video call, there was an argument with the tour guide, who angered the tourists and said that the child had to go shopping before he died. On April 27th, @ Xishuangbanna issued a notice saying that the law enforcement department had investigated the travel agency's alleged illegal activities such as organizing designated shopping, changing the itinerary, and the tour guide's alleged forced shopping, and ordered the closure of the jewelry store involved, and investigated whether there were inflated prices and shoddy goods. ?

Officials say that law enforcement agencies have launched investigations into travel agencies suspected of organizing designated shopping, changing itineraries and tour guides suspected of forcing shopping. This shows that the official has found relevant violations.