1, Cartier started with jewelry, which is different from the development history of most famous watch brands.

Louis-Francois-Cartier, the founder, started out selling arms, but he didn't want to take any more risks, so he became a jewelry apprentice and founded Cartier in his own name on 1847.

1902, King Edward VII of England ordered 27 crowns and other jewels from Cartier for the coronation ceremony, and issued a royal commission in 1904.

Since then, Cartier has gained the reputation of "King of Jewelry, King of Jewelry".

In addition, Richemont Group also included Cartier in its annual financial report, further confirming the identity of Cartier jewelry.

From 1904 to 1939, Cartier received royal commissions from 15 kings and nobles of many countries.

2. The hottest blue balloon doesn't need a homemade movement.

Speaking of Cartier, I have to say blue balloon, which is a Cartier series watch that many women especially like, but many men are very disdainful of Cartier watches, mainly because Cartier watches are not homemade movements, and the same ETA movement can be bought at about 10000 yuan, while Cartier's cheapest blue balloon costs 20,000 to 30,000 yuan, and so do tens of thousands to more than 300,000 blue balloon movements.

Most watches use ETA movement directly, without any improvement, too vulgar and not cheap, which has been rejected by the movement party.

3. The performance of the second-hand market declined, and it did not preserve its value.

Although Cartier is the highest-selling watch brand in Richemont Group, its annual sales are second only to Rolex, ranking second in the world.

However, Cartier watches do not perform well in the second-hand market.

Although Cartier has its own movement factory at present, it has won the world with the positioning of "ETA movement" and jewelry brand, which has deepened the impression that it is unprofessional in watchmaking.

Although the history of Cartier watchmaking is even longer than that of many mainstream watch brands, its influence in the field of jewelry is too great, which makes people feel that watches are just a "business to do" besides jewelry.

Consumers' impression of their "jewelry brand watches" instead of "traditional professional watches" may not change in a short time.

The acceptance of "second-hand jewelry" is also much lower than that of "second-hand watches", which also affects the "preservation rate" of Cartier watches to some extent.

If the watch dealer does not recommend it, it is also easy to understand.