So, how to decorate a fashionable women's clothing store? The purpose of store decoration is to provide consumers with a good shopping environment, especially in today's great development of modern society. People's consumption is not only to meet the needs of life, but also for psychological enjoyment. Therefore, it is an important step to open a fashionable women's clothing store and decorate it well. So, how to decorate a fashionable women's clothing store? First, the consumer behavior and psychological business psychology of entering the store divide customers into three categories. A purposeful shopper. They have a purchase goal before they enter the store, so their eyes are focused and their steps are clear. ② Selective shoppers pay attention to certain range of goods, but they also pay attention to other goods. They walk slowly, but their eyes are more focused. (3) Visitors without a purpose, they go to the store without a certain goal, with slow steps, unfocused eyes and irregular movements. Different stores receive different proportions of three types of customers. For example, in the industry of buying by name, many customers received by pharmacies are purposeful shoppers, and the indoor layout should be based on functions. Customers choose to buy a certain range of industries, such as stationery stores and food stores. Design should pay attention to organization and order. Compare the industries you choose to buy, such as fashion shops, jewelry stores and toy stores. Design should make the space environment attractive. Drawing the customer's action track in different types of shops by tracking survey can provide basis for interior design. The psychological activity of consumers when shopping is a comprehensive reflection of their own needs and objective influence. The goal of our research is the influence of external environmental stimuli on customers. The following are eight stages of the psychological process of consumers' purchasing activities; Generally speaking, when consumers go shopping, most of them will experience the above-mentioned series of psychological processes, although sometimes it is not so obvious. In the interior design of the store, we should formulate countermeasures against this series of psychological activities of the prospective consumer, so that he can realize the shopping action smoothly. Second, cognitive process and visual psychology As can be seen from the above analysis, the beginning of a series of psychological processes is "attention", which requires that goods must have a certain stimulus intensity to be perceived. According to the principle of visual psychology, the following countermeasures can be taken: 1. Enhance the contrast between goods and background. There are many kinds of visual information in shops, so people can only choose a few as recognition objects. According to the principle of visual psychology, the greater the difference between the object and the background, the easier it is to be perceived. Colored objects are easy to see on a colorless background, and bright objects are easy to notice on a dark background. For example, in interior design, dim colors are used for low illumination, and floodlights are used to project light onto commodities, so that customers' eyes are attracted to commodities. Another example is that light-colored goods are set off by dark walls, and dark goods are set off by white shelves, highlighting goods. 2. In addition to highlighting the goods, we should also master the appropriate stimulus intensity. Advertising, neon lights and television are also used to attract customers. But if the stimulus exceeds a certain limit, it will have no effect. The more signboards there are, the less likely they are to be noticed. Foreign experiments show that from the perspective of quantity alone, the possibility of attention decreases much faster than people expected. Adding a second signboard will not reduce the possibility of the first signboard being noticed by half, but the influence of the third signboard will be great. By the fifteenth signboard, the possibility of a signboard being noticed is much lower than that of the fifteenth signboard. Experiments show that the average person's visual attention range is no more than seven, for example, the average person can only see about six letters in a short time, which is very useful for us to reasonably determine the number of commercial signs and advertisements, the number of counters and the division of space in interior design. Third, emotional psychology and buying action After attracting consumers' attention to goods, we should take a series of countermeasures to promote the smooth realization of buying action. We can adopt the following methods in interior design. 1. arouse interest. Novel and beautiful display methods and environmental design can make goods look more attractive. Foreign commercial buildings attach great importance to the diversification of display devices, and often design display devices according to commodities, so that the characteristics of commodities can be fully displayed. 2. It is very effective to induce association to induce customers to associate with the intuitive image of commodity use. For example, arranging the bedding and toys used by children in children's stores into a children's room is much more vivid than sorting and queuing, so that customers can be there. One of the famous masterpieces of post-modernism architecture, the business hall of the Vienna Opera House Loop Travel Agency, also plays the role of inducing consumers (members of tour groups) to associate with it by means of metaphor and symbol. 3. Arouse the desire to pay attention to the diversification of display devices, because beautiful display methods are as attractive as the environment and goods, even more attractive than goods, and they make goods fully displayed. 4. Promoting trust requires the style of interior design to be consistent with the characteristics of goods. For example, traditional Chinese medicine shops will make consumers trust more than modern Chinese medicine shops, while fashionable fashion shops are more competitive. Goods with the same architectural decoration elements as the interior design of shops are often considered to be more valuable in well-decorated shops than in night market stalls. In the face of market competition, we must win consumers with the outstanding characteristics of architectural decoration. For this purpose, the following techniques can be used. First, create a theme mood. In interior design, a theme is set up according to the characteristics of goods, and a set of interior decoration techniques are formed around it to create an artistic conception, which is easy to leave deep feelings and memories for consumers. For example, in the children's animal toy store, the theme created by the designer is a paradise in the forest, and the fluffy animals are crawling, lying and leaning on the trees, which is very lively and lovely. Although this kind of indoor space is simply decorated, it is attractive to small customers. Second, repeat the motif. Some shops specializing in a brand-name product often use the product logo as decoration, which appears repeatedly on doors, wall decorations, display devices and packaging bags to enhance customers' impression. A variety of shops can also use a certain pattern as a theme in decoration to deepen customers' memory. Third, the consumption trend is constantly changing, and stores should be able to adjust their layout at any time. Some foreign stores make some adjustments every week to give customers a new impression. Because of this, some flexible designs have also appeared in large numbers. For example, the ceiling of the bookstore is a grid-like track, and the exhibition frame is an R-shaped steel wire frame hanging upside down on the track. It can change its position at will, which is very convenient for the shopkeeper to adjust. Waker, an American company, has designed a series of large shopping centers with high flexibility. Here, the steel frame composed of standard parts becomes the protagonist of the space, and large advertisements, TV screens, commodity models and models are installed on it. Because the steel frame has great flexibility, it can be adjusted according to different monitors, providing exciting and ever-changing information for consumers. In short, under the premise of not disturbing the goods, the careful use of various artificial decoration materials can not only make the interior design style distinct, highlight the characteristics of the store, but also play a good role in setting off some goods. In the era of increasingly fierce market competition, designers must comprehensively apply the above three points in order to provide a good foundation for shops to win competition.