Lily & ampLotty belongs to IBB Group, the world's largest gold, silver and jewelry platform. The creators Carol and Graham Stock have nearly 30 years of experience in the jewelry industry. The inspiration behind the brand comes from their three daughters (10 years old, 17 years old and 23 years old), and each daughter gives a unique identity to a specific model in the product range. Carol and Graham Stock are keen on jewelry design. They draw inspiration from family, nature and art, and even extend this passion to the exquisite packaging design details related to the brand. All l &；; L series is made of pure silver, rhodium-plated and hand-set with real diamonds.