Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - The experience and practice of sihuiyu.
The experience and practice of sihuiyu.
For a long time, sihui jade's production and sales are self-employed, and its technology is relatively primitive. This decentralized management model has obviously failed to meet the needs of the development of market economy. In order to support and guide the jade industry from small to large, from weak to strong, and constantly to scale and grade, Sihui City adheres to the development policy of "government guidance, policy support, scientific management and market standardization", regards the development of jade industry as an important task of the economic development of Sihui, and adopts practical and effective support measures.

First, increase policy support and create a good soft environment. Encourage more people to engage in the jade processing industry, and encourage people who run "family workshops" to open jade processing plants and expand their scale. Actively coordinate with relevant departments to provide convenience for jade operators in terms of funds, venues and facilities, and actively solve the difficulties and problems encountered in production, operation and sales.

The second is to constantly improve the construction of hard environment. Facing the booming jade industry, Sihui Municipal Government has successively built a jade professional market with a certain scale and grade, such as Jade Street and Jade City, to create a good business environment and gradually guide the jade industry to scale, marketization and industrialization. In 2004, foreign capital was introduced to build Sihui International emerald city. With a planned area of 6,543,800+6,000 square meters, emerald city is the first large-scale jade trading city integrating jade trading, jade processing and product display in China. Jade trading area, jade processing area and business area have been completed and put into use.

The third is to establish industry organizations and strengthen industry management. In order to better strengthen the communication and contact between the government, jade industry and jade practitioners, safeguard the vital interests of the industry and practitioners, improve the management level of the industry itself, and promote the healthy and orderly development of the jade industry, Sihui Jade Chamber of Commerce was established in 2002 with the support of the municipal party committee and the municipal government.

Fourth, continuously strengthen publicity and promotion, and strengthen brand awareness. Make full use of various publicity channels to publicize the long history and achievements of Sihui jade industry in the past two thousand years, actively promote exquisite jade products, organize jade merchants to participate in jewelry and jade fairs and fairs by holding Sihui jade product fairs and order fairs, constantly explore new markets and improve the visibility of Sihui jade industry. In order to create a more favorable external environment for the development of jade industry and expand the brand awareness of Sihui jade, it was declared to the state in 2003 and won the title of "China Jade Town". At the same time, through holding large-scale activities such as Jade Culture Festival and Jade Expo every year, the external influence will be further expanded.

Fifth, strengthen the supervision of jade market and maintain the order of jade market. Set up Sihui Jade Testing Center to provide pre-sales and after-sales services for customers. Carry out the "integrity shop" selection activities to guide jade business households to operate in good faith and law-abiding. Strengthen the supervision and inspection of the jade market, crack down on the sale of fake and shoddy products, maintain market order and protect the legitimate rights and interests of consumers.

Sixth, strengthen personnel training and improve technical level. Sihui Municipal Party Committee and Municipal Government attach great importance to the cultivation of jade carving talents, set up a training base for small and medium-sized enterprises (jade processing industry) in Sihui City, regularly hold jade carving technical training courses, and invite famous domestic arts and crafts artists and technicians with rich carving experience to give lectures, so as to continuously improve the artistic appreciation level and carving technical level of carving technicians. At the same time, the qualification of jade carving professional and technical personnel is evaluated, and the municipal government gives special allowances to jade carving craftsmen with high carving skills, and constantly cultivates and expands the team of jade carving technical personnel.