1, product line: Zhou Xianfu has a rich jewelry product line, including diamonds, gold, pearls and other jewelry to meet the needs of different consumers; Liuxi jewelry product line needs to be expanded urgently, and there are few kinds of products.

2. Design innovation: Zhou Xianfu adopted modern art and popular elements in jewelry design, and combined traditional jewelry design with modern elements to create more fashionable jewelry products; Liuxi jewelry design innovation is lacking, and more personalized jewelry products need to be launched.