( 2006-3-30 15:03:34 )

1.0 uses:

In order to strengthen the management of all kinds of signs in supermarkets, standardize the use of all kinds of signs and give full play to the role of all kinds of signs, these management regulations are formulated.

2.0 Scope of application: applicable to all departments of the company.

3.0 related documents

4.0 Noun explanation

4. The logo of1supermarket can be divided into two categories: supermarket announcement and commodity description.

4.2 Supermarket Announcement: A publicity notice informing customers about the business content, work flow and corporate culture of the supermarket.

4.2. 1 Store announcements: notices hanging in the store and closely related to customers.

A. Customer information category: a notice that clearly informs customers about the service content and operation process of relevant supermarkets. Including:

A. Introduction to supermarkets

B. Company logo

C. commercial purposes

D. Service concept

E. Business hours

F. Supermarket service projects

G. supermarket shopping guide

H. Customer's packing and storage instructions

First, the customer return instructions

J. Instructions for giving gifts

K. instructions for membership card processing

Description of the length of handling group purchase business

Rice (short for meter)) delivery instructions for bulk shopping

Other customer instructions

B. Customer reminders: signs that remind customers of the correct direction of the supermarket and safe shopping. Including:

A customer service logo: customer service desk, return and exchange office, gift distribution office, package storage office, membership card handling office, group purchase reception office.

B. Description of exit and entrance

C. direction indication

D. "Be careful" on the stairs

E. "Watch out for slippery roads" notice board

F. Fire and safety signs

4.2.2 Office Area Announcement: Notice hanging in the office area and closely related to supermarket employees, suppliers and other visitors. Including:

A. categories of internal publicity:

A. Company logo

B. Commercial purposes

C. Service concept

D. corporate slogan

E. Working hours

F. bulletin board (various evaluations, announcements, etc. )

B. external announcement:

A. supplier waiting room: operation flow chart of each department of the supermarket

B. supplier negotiation room: anti-bribery slogan

C. Settlement Center: Description of supplier settlement

4.3 Description of commodities: the publicity notices related to commodities that inform customers. Including:

4.3. 1 Description of commodity areas: notices describing the distribution areas of commodities, including:

A. supermarket layout of customer service desk.

B description of the commodity area above each commodity area, such as fresh food area.

C. Commodity classification description above each commodity category, such as frozen and refrigerated food.

4.3.2 POP class: notice to inform customers of relevant promotional information, including:

Large poster (billboard): it is mainly hung in front of or at the entrance of the supermarket to inform the supermarket of the upcoming or ongoing large-scale theme activities.

B. Theme poster category: inform customers of upcoming or ongoing theme activities in the supermarket.

C. Special poster category: to inform customers of the specific special information of the promoted goods. It is the main POP, which is usually hung on promotional items.

D. Flag posters: including square flags and pennants, mainly play the role of embellishing storefronts and setting off the atmosphere.

4.3.3 Description of goods:

A. Commodity classification description card: a promotional card that gives a special description of a special commodity to attract customers to buy, usually placed on the shelf next to the commodity. Including:

A. new commodities;

B. imported goods;

C. recommended goods;

D. free brand;

E. advertising goods;

F. Special offers;

G. sell goods within a limited time;

H. shocking goods;

1. Customs clearance of goods.

B. Commodity introduction: Introduce the functions of special commodities, and arouse customers' shopping interest on the basis of fully understanding the commodities. Usually placed next to the goods, including:

A. Function introduction cards of special commodities in department stores;

B. Product introduction of fresh commodities, including text description, nutrition introduction and pictures.

C. Special introduction of other commodities.

C. Description of commodity sales:

A. Temporary Out-of-Stock Card: describes the goods that are temporarily out of stock but not in the deleted state. A price tag placed on the shelves of out-of-stock goods.

4.3.4 Price tag category: notice explaining commodity price information, including:

Price tag: a price tag that explains the price of a commodity and other factors, usually placed on the shelf price tag below the commodity. The price tag includes the following contents:

A. name of supermarket;

B. supermarket logo；;

C. commodity number;

D. commodity description (name);

E. specifications;

F. place of origin;

G. grade;

H. sales unit;

1. Bar code (in-store code);

J. the words producer of the price bureau;

K. price;

Length display layout (if possible);

B price tag can be divided into normal price tag and special price tag according to different commodity prices. The contents of the two are the same, usually distinguished by color, and the price tag of special goods is usually red or yellow.

C in order to keep the price tag uniform, the price tag should be uniformly printed by the computer department.

D. Special price POP: A poster informing customers of the special price information of promotional goods, which is bigger and more eye-catching than the price tag, and is usually hung above the promotional goods and used for end shelves and piles.