Step 1: Determine the products you want to promote. Choose high-quality baby and high-conversion baby for promotion;

The second step: through train backstage, establish a plan and make four major settings, which are crucial, time, region, daily quota+platform.

Step 3: Add baby and promote it. Add newly selected products with high conversion rate and promote them. If it is a new product, we must do a good job in basic sales and evaluation, otherwise it will be lost without transformation and waste money;

Step 4: Add keywords. There are many skills and methods to choose words. One principle is that it must match your product perfectly, and you can't choose irrelevant words. For example, if you sell black dresses, don't add words that don't match, such as "white dresses".

Step 5: Bid. There are three places to control bidding. Keywords bidding+time discount+crowd premium, especially crowd premium is very important. Playing crowdfunding can get twice the result with half the effort.

Step 6: Wait for data maintenance and optimization. After the presentation, we should maintain the data, show less, increase the price, show more, reduce it appropriately, change it to accurate matching, and so on. In short, the operation is trivial and requires clear optimization ideas!

Step 7: Post-optimization. With more data, it is more convenient and valuable to optimize.

Of course, the promotion of through train is not so simple, and it needs to be studied hard to do it well.

7-year-old driver, who has operated many categories, is not 100% able to do it well. There are many skills in the promotion of through train, so we should communicate more and learn more!