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Jinyi Gold Brand Introduction
Beijing Jinyi Culture Development Co., Ltd. was established in 2007, mainly engaged in research and development, design, production and sales of precious metal handicrafts and jewelry.

Industry attribute: The company is one of the enterprises in the domestic gold jewelry cultural and creative products industry.

Main business: the company's products have the attributes of gold ornaments, precious metals and creative design, covering pure gold products, pure silver products, jewelry, investment gold bars, stamp products and other products.

Extended data

Four major businesses of Jinyi Gold

Silver and postal business department, responsible for the design, research and development, production and manufacturing of precious metal handicrafts of the company; Responsible for the sales of precious metal handicrafts, stamp products and gold jewelry products in banks and postal channels; Responsible for the development of bank postal channels, the maintenance of major customers, the expansion of channel market and system construction, as well as the product design, brand building, marketing planning and overall management of the company's postal channels in banks.

Zhizao Wholesale Division is responsible for coordinating the internal and external wholesale business management of the company's diamonds, gold, jewelry and other accessories and raw materials; Responsible for the design, research and development and production of jewelry products needed for wholesale business such as diamonds, gold and jewelry.

The retail business department is responsible for coordinating, managing and operating the national retail market and establishing the retail business system and mechanism within the national market; Responsible for establishing and improving the unified brand management operation mechanism of the company's retail business, and coordinating the brand marketing and brand management of the company's retail products;

Responsible for selling products to consumers through terminal stores, establishing the sales operation network of retail brands, maintaining the terminal customer base and forming a perfect retail sales network; Responsible for the design and development of gold jewelry and other products in retail business.

Supply chain finance division, responsible for the overall supply chain financial management of the company; Responsible for providing financing services for core enterprises inside and outside the industrial chain; Responsible for providing financial services such as installment payment and micro-loan business to key customers in the terminal retail industry.

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