Express delivery speeds up, and the consumer market in China heats up.
According to the data of the National Bureau of Statistics, in August, the total retail sales of consumer goods nationwide increased by 0.5% in nominal terms, achieving the first positive growth in the year. Among them, online shopping has become the leading force in the new round. From June 5438 to August, the online retail sales of physical goods nationwide increased by 15.8% year-on-year, exceeding other channels. Of every four retail consumer goods in society, 1 comes from online shopping.
The huge consumer market needs efficient circulation. Alibaba takes the rookie digital logistics network as the core, continuously inputs digital and intelligent technologies for the express logistics industry in China, and sets a new milestone for the circulation efficiency in China: in August this year, the average efficiency of the national express delivery was raised to 48 hours, saving nearly 2 billion hours of circulation time for the whole society every day.
Consumers and businesses have the deepest feelings about the speed of logistics. In the Taobao live event, the products of Tmall merchant Vaseline sold well. The volume of goods soared, but the logistics was not blocked. Many buyers get up in the morning and receive express parcels after paying in the early morning. With the help of Taobao Live, Zhou Dasheng, a jewelry brand, sold millions of pieces of jewelry in one day, delivered them from the rookie warehouses in Tianjin, Zhejiang, Guangdong, Hubei and Sichuan, and most of them were delivered to the buyers the next day.
"The city is not fast, and the countryside is fast." In Zhashui County, Shaanxi Province, deep in the Qinling Mountains, one night in April this year, 20 million netizens poured into Taobao to buy local fungus, and logistics was once challenged. After the intervention of Ali rookie, the local delivery problem was solved in only 5 hours, and the goods of the past 10 months were delivered in 7 days.
"Through digital upgrade, the experience of express delivery and receiving goods is very different from before," said Lin Wan, president of Cainiao. The rookie package technology has integrated social transport capacity, and the package volume has increased by 70% year-on-year. The "non-contact pick-up" of the rookie station is safer and more convenient, and the number of packages handled has also increased by 1 10% year-on-year. Under the Internet of Things technology, the average time for consumers to collect parcels at the post office has dropped by one third.
1999 Before the establishment of Alibaba, the daily express delivery in China was less than 300,000 pieces, but the speed was close to one week. Today, more than 200 million pieces are delivered every day, but the average time is only 48 hours.
"This is the result of Ali's digital circulation revolution," said a logistics industry observer. "Now there are two arteries for China people to save time: one is high-speed rail, and the other is the express network built by Ali rookie."
Cross-border speed-up, global SMEs accelerate their entry into China.
Not only domestically, Alibaba also promotes the efficiency of international trade circulation. According to the data of rookie in August, it takes only 60 hours on average for Tmall international imported goods to reach buyers through major bonded ports. In the traditional Haitao era, it took 1 month.
Liu Peng, president of Tmall's import and export business group, said that although the epidemic blocked the cross-border movement of people, it also accelerated online import consumption. A new demand is emerging: consumers can't go out to buy coffee, but they can make a cup with an imported coffee machine. Women who love beauty have been at home for a long time and began to take better care of their face value. Beauty instruments from Japan and South Korea have achieved multiple growth.
"In the first quarter of this year, the GMV payment of Tmall International increased by more than 40% year-on-year, which gave the world a very strong signal: overseas brands accelerated to enter China, and through the economic effect of' Digital First Store', brands were incubated in Tmall International to find new increments." Liu Peng said.
At present, 30,000 brands from 89 countries have reached China consumers through Tmall International and Koala Sea Purchase. Among them, a large number of new brands and niche brands have emerged for the first time in China, becoming the favorite of the "new middle class". Mask from Israel, pet products from North America, fragrance from Britain, and bird's nest from Thailand are coming one after another. Some also entered the "100 million club" of Tmall International. As of June 30th, Tmall International had 150 brands with sales exceeding RMB 100 million in the past 12 months.
At present, Ali Import has set up overseas direct mining centers on six continents and five overseas warehouses in Japan, South Korea, Europe and North America. China bonded warehouse covers an area of over 6.5438+0.7 million square meters, ranking first in the industry.
Through efficient supply chain and logistics, the logistics cost of Tmall international merchants has fallen by 10% against the trend, despite the shortage of cross-border transportation capacity caused by the epidemic. Cross-border circulation reduces costs, improves efficiency and provides an accelerator for global sellers to enter the China market.
Digital new infrastructure, foreign trade export and overseas e-commerce accelerate the flow.
"Spring River Plumbing Duck Prophet", foreign trade merchants first felt the recovery of the market, and accelerated to go to sea by sea, air, China-Europe trains and overseas warehouses. The rookie global parcel network handles nearly 4 million cross-border parcels every day, which is the same as the world's largest European and American express delivery giant. The speed of export logistics has also generally increased by 1 times.
Zhejiang Pujiang Qiaoqiao Crystal Co., Ltd. is a small foreign trade enterprise. It used to take 30 days to deliver goods to Europe, but it took two months to slow down. After the outbreak, the rookie delivered the goods, which not only did not increase the freight, but also took only 10 days to deliver them to overseas buyers. This company has nearly quadrupled against the trend this year.
This is due to Alibaba's long-term construction in the global logistics network. The rookie's logistics hub, overseas warehouse, air trunk line, railway trunk line and sea route have spread all over the world. This year alone, the number of export freighters used by rookie has increased from 40 to 160 per month.
The rookie's cross-border "second-level customs clearance" and logistics scheduling system have also extended overseas. Among them, the logistics core system has been deployed to 15 countries around the world, which can provide global merchants with overall logistics digital solutions.
Lazada, Alibaba's flagship e-commerce platform in Southeast Asia, also takes building digital logistics as one of its core strategies. Southeast Asia has a vast territory and diverse geographical features, and logistics is an important consideration in e-commerce consumption.
Lazada has the largest and most intelligent e-commerce integrated logistics and supply chain network in Southeast Asia. At the beginning of this month, Lazada successfully launched a brand-new logistics platform through "Apollo Project" based on cooperation with many teams in Alibaba ecosystem, especially novices. Transforming and making better use of Lazada's logistics capability has become Lazada's core strategy and unique advantage in Southeast Asia.
Up to now, Lazada has built advanced performance centers in six countries in Southeast Asia, with a large distribution center of 15, nearly 400 first-kilometer collection points and last-kilometer distribution stations; Relying on Apollo integrated logistics platform, data-driven intelligent routing algorithm can empower Lazada's advanced logistics infrastructure, let parcels move in Southeast Asia, and serve the growing demand of Lazada's more than 80 million active consumers. At present, among the more than 600 million people in Southeast Asia, 1 person is using the service of Lazada platform.
Chun-Li, CEO of Lazada Group, said that the strategic application of digital technology and logistics capabilities has promoted the sales growth of sellers on Lazada platform and provided better conditions for Alibaba to serve overseas consumers. Take Indonesia, the country with the most complex terrain, for example, the purchase orders of Lazada consumers increased by more than 145% year-on-year, higher than all peers. The number of sellers with a monthly income of more than $5,000 on the whole platform increased by more than 100% year-on-year.
Lazada also cooperated with rookie to build a brand-new overseas warehouse distribution network in Southeast Asia, with inland warehouses as the hub and overseas warehouses in Southeast Asia as the site to help domestic SMEs export to Southeast Asia for the second customs clearance. Benefiting from this, Lazada and Tmall released the "New Domestic Products Going to Sea Plan" in August this year, focusing on supporting more than 2,000 brands on the Tmall platform to expand sales in Southeast Asia and incubating more than 500 brands with annual turnover of over 10 million.
The strategic thinking of building a future-oriented digital infrastructure runs through 2 1 year of Alibaba's development. As early as the beginning of the business, Alibaba hoped to become the "hydropower coal" of e-commerce. Since then, a series of infrastructure capabilities have been gradually formed, including digital commerce, inclusive finance, cloud computing, smart logistics and geographic information. It also provides new possibilities for the society to breed more innovations on this basis. Just as high-speed rail accelerates the flow of people, and the networking of business flow, logistics and information flow accelerates the circulation of the new economy, the digital infrastructure built by Alibaba is becoming a new driving force to promote global commodity trade.